SEM & Digital Marketing Advice New Orleans, Louisiana | WSI

The internet does, in fact, have a “dark side” There was a story recently about an anonymous campaign of pro-hackers (people who use illicit methods of hacking for the betterment of our community) began on October 14th, when members of a “hactivist” group found a cache of child-pornography websites while browsing a secret website called The Hidden Wiki. So being in the internet business, I couldn’t help but want to read more about people who hack websites for a good cause, but what I

The mobile market is driving the consumer market While E-commerce sales via the internet are undoubtedly on the rise, the vast majority of consumer spending habits are still taking place in traditional shop front windows located in towns and cities near you. But does that mean that internet marketing is not effective?  Definitely not! The new digital sales cycle Many of these offline sales are being generated by customers using online research prior to purchasing.  Customers continually repo

There’s a magical array of activities falling around the New Orleans skyline as we delve deep into the holiday season. All across the city, Southern Belles and Papa Noels are preparing to rekindle the flame of nostalgia. With soft glowing lanterns, blissful jazz flowing into the warm evening air, it’s hard not to become wrapped up in the romance of the Vieux Carré – our very own taste of Paris. Here is a guide to some of the best holiday activities to enjoy in and around New Orle

Exciting news for businesses has emerged from Google; they have announced the launch of their new Google+ pages, pages specifically designed for businesses using Google+. With a growing network of over 40 million members, Google+ pages are a great new internet marketing resource you need to implement and capitalize on today.  It can also give you an additional web property and links to your website which are important in today’s digital world. Here are some quick and easy tips to make sure

We all agree that every ‘like’ we receive on Facebook is appreciated and is often accompanied by a sense of accomplishment.  But what is the actual monetary value of a Facebook like?  It’s hard to say. Unless your Facebook page is generating substantial leads or traffic to your website, you shouldn’t rejoice just yet. If all that ‘engagement’ you are producing on your Facebook isn’t contributing to your overall goals, than how can you justify the time and

The Google AdWords program is the centerpiece of Google’s internet marketing product line.  Free to use and easy to setup, it affords advertisers anywhere in the world to generate targeted traffic to any web property they designate. One of the main features that people like about AdWords is that it’s free.  But that’s also one of the pitfalls.  Since anyone can setup an account, and you don’t have to know what you are doing, it is very easy to throw away money with pay per click at a

In today’s world, it’s not uncommon to hear someone say they “Googled” something.  Or more commonly, just “Google” it. But just because “Google” has become synonymous with “search” on the internet, does that mean it’s the only game in town?  You might think so, but users and our analytics dashboard traffic reports show otherwise.  The most recent studies indicate that roughly 71.6% of search engine users use Google, but that leaves almost 30% using other sources. While

Halloween in New Orleans – A Local’s Guide Here in New Orleans, you are never truly far from the morbid mystery of the Halloween Crescent City. It is with great pride that the “Most Haunted City in America” morphs with its frightening festivities as fall settles in.  Here is a guide to fun stuff around the city no matter what types of tricks or treats you prefer: Classic French Quarter Scares The French Quarters offers a unique supernatural experience for the whole family with

If you are looking for traffic to your website, there are few tools better than Google AdWords.  But before you get started you really should get a handle on making sure you know how you’re getting the best Google AdWords bid price possible. You see, one of the beauties of Google AdWords is that it’s free to use, and doesn’t require an agency to manage it for you.  But that’s also one of the drawbacks. After all, if you were to negotiate your own TV ad rates or billboard rates without

The Google Analytics dashboard is one of the serious website owner’s most valuable tools.  Full of useful information and is hands down the best way to keep tabs on your internet marketing efforts.  This blog post will give you a first glance at the dashboard and consists of a step-by-step wizard that instructs you on how to begin analyzing traffic data on your website. Getting Started – Sign Up The first step that you will see, after logging into your Google Account, is the “sign up fo