Digital Web Marketing New Orleans | WSI

The Final Frontier?  Maybe… While we have covered A/B split testing extensively in previous posts, there is still a great deal to be said about the many ways that this tool can be used and the advantages to be gained from its regular use. There are three additional points that are highly relevant when  learning about this type of testing for online optimization: When true A/B testing is not possible, there are other ways to create alternative A/B split tests. In a true A/B sp

Why business should care about social media I love the whole discussion about what this new generation of “social media” websites is doing to the world.  There’s no doubt about it that by now everyone knows that Facebook has become mainstream.  I’ve even heard some people say that Facebook is “so 2008.” But still, even with so much “adoption” of social sites, what does a business person need to do about it? Get involved before it’s too la

A/B Split Testing: Steps 5-8 As discussed in the previous post, A/B split testing is a smart way to determine whether or not changes you have made or plan on making are an efficient way to accomplish your goals for improving your website and online performance, whether that means an increase in conversion rate, a higher number of subscribers, or something else for your specific business. After you have gone through the first four steps described earlier, you are half way done with your first A/

What is A/B Testing All About? A/B split testing refers to tests in which there are two choices for the testers, choice A and choice B. With only two choices, there is a clear indication of which is the preferred option and this yields results that are easily turned into actions by those looking to optimize their conversions. It is a great way to structure testing for this purpose. Here are the first four steps in an eight step guide to using A/B split testing for your testing needs: Examine

Reading between the lines Once you have decided that the information collected is valid, you must interpret the results in way that is meaningful and also correct. Determining what the results actually mean is how you will turn the testing you have completed into action, creating a more functional and efficient website and online marketing operation. However, do not feel the need to force your test to “mean” something. If there is nothing to be gleaned from the results, then making any sig

Making sure the results are accurate After you determine what you are looking to evaluate in your web marketing campaign, how you will find it out, and how you can measure the results that you obtain, it is time to evaluate those results to ensure that they are valid and relevant. Any data that is going to be used for determining the course of your marketing strategy must be meaningful from a statistical perspective, which means that there must be substantial proof from an objective, numerical

You must keep score Once you have developed the question and the process for getting the answer to that question, it is time to determine how the answers to that question will be tabulated so that the answers will mean something to you as you structure your marketing efforts. You must decide how you will measure the performance of one treatment as compared to another and of each treatment as compared to the control. When working with online marketing, there are four basic elements that can be

It’s OK to ask questions The first steps in the benchmarking process are the same steps that one undertakes when attempting to examine any problem: deciding the answers they want and the questions that must be asked to yield those answers. This can be challenging for many clients. In a recent clinic held on this subject, the leaders of the clinic reported that more than half of the audience found that this first step, deciding on the research question, was the most challenging part of the

Once you have developed a smarter profile for your company and an individual profile for yourself on LinkedIn, you are ready to move to the next level: making LinkedIn work for you. You can get value from your LinkedIn profile and affiliation by utilizing direct marketing, drawing upon the knowledge and experience of other members, researching potential employees or associates, and using LinkedIn to find the best service providers. Tips for making LinkedIn work for you: 1.  Direct advertising

If you have decided that you want to get involved with LinkedIn so that you can make this valuable website a part of your professional toolbox, here are some quick steps to getting it done: As with other social networking sites that require a profile, the first step for a business on LinkedIn is to create a corporate profile. Any messages from the company itself will come from this profile to reduce confusion and create a strong and consistent brand identity on this site an