SEM & Digital Marketing Advice New Orleans, Louisiana | WSI

Did the world really need another social media site when Google launched Google plus? Probably not; but they did it anyway. Many people suggest that Facebook is the only real competition to Google because it had one big thing that Google didn’t. So it should come as no surprise that Google has invested heavily in developing Google Plus (+) as a rival social offering. And from the initial results, it certainly looks like a success as in only a half a year Google + has more than 62 million user

Whether you like it or not, social media is not going away. And aside from what you think about its impact on your personal life, the fact is, it is now a business issue to be dealt with – especially if you are competing on the internet. Social media impacts traffic generation, link building and now, with the advent of personalized search, it impacts what we see in search results. As search engines become more sophisticated, each time you touch the Internet to search for something you leave a

Some people believe that at some point in the future, we may look back at the current buzz about social media and declare that the whole thing was a fad. Of course, some people said the same thing about the internet too. No matter where your opinion falls on the future of social media, the fact is it is here to stay and is an important part of the new internet marketing landscape. Of course, the real question everyone wants to know is how to get good results with social media, and in this blog

We’ve all heard the old expression that you never get a second chance to make a first impression. That holds true for both good first impressions and not so good first impressions. Most of us think that negative comments or reviews about a business or service weight more in the minds of the consumer than positive comments. We know that a negative review can sink of a new business and an ongoing concern. And when it comes to your online reputation , bad reviews can certainly hurt. And the fa

In analyzing the performance of a business website , we have more information and more metrics than most of us can possibly use and possibly understand the significance of. But we can break down those metrics into certain key performance indicators that form a core to help us understand the performance of any single website depending on the size, goals, and operation of that site. Before we jump into the discussion, let me first say that if you are not tracking your website performance, you ar

If you know what this little black box full of dots is used for than congratulations, you’re ahead of the curve? If you don’t know, let’s explain: A QR code is the abbreviation for a “quick response” code. It is the trademark for a type of a matrix barcode, which is kind of like a standard UPC barcode in that when you scan it with your phone, it gives you specific information. In this case scanning a QR code with your phone takes you to a certain website page. QR Codes have become an

The internet does, in fact, have a “dark side” There was a story recently about an anonymous campaign of pro-hackers (people who use illicit methods of hacking for the betterment of our community) began on October 14th, when members of a “hactivist” group found a cache of child-pornography websites while browsing a secret website called The Hidden Wiki. So being in the internet business, I couldn’t help but want to read more about people who hack websites for a good cause, but what I

The mobile market is driving the consumer market While E-commerce sales via the internet are undoubtedly on the rise, the vast majority of consumer spending habits are still taking place in traditional shop front windows located in towns and cities near you. But does that mean that internet marketing is not effective?  Definitely not! The new digital sales cycle Many of these offline sales are being generated by customers using online research prior to purchasing.  Customers continually repo

There’s a magical array of activities falling around the New Orleans skyline as we delve deep into the holiday season. All across the city, Southern Belles and Papa Noels are preparing to rekindle the flame of nostalgia. With soft glowing lanterns, blissful jazz flowing into the warm evening air, it’s hard not to become wrapped up in the romance of the Vieux Carré – our very own taste of Paris. Here is a guide to some of the best holiday activities to enjoy in and around New Orle

Exciting news for businesses has emerged from Google; they have announced the launch of their new Google+ pages, pages specifically designed for businesses using Google+. With a growing network of over 40 million members, Google+ pages are a great new internet marketing resource you need to implement and capitalize on today.  It can also give you an additional web property and links to your website which are important in today’s digital world. Here are some quick and easy tips to make sure