SEM & Digital Marketing Advice New Orleans, Louisiana | WSI

2 sides to the story

• staying updated on news
• connecting with friends
• killing time
• research
• be entertained

And the study shows that is exactly the case. Sadly, killing time ranks as the #1 reason to go online. Followed closely by educating yourself, connecting with others and research.

So what does this mean?

So what does this mean for folks who want better performance out of their website?

The answer is simple – QUIT SELLING AND START TEACHING!

What this survey drives home is the fact that people, for the most part, don’t go online with the intention of buying things. They go online with the intention of learning something. Maybe it’s about your product or maybe its about a problem that your product may solve. But in either case they are NOT looking to find out how great you are when they first go online.

Givers Gain

The best advice for building a website is to give away as much of your knowledge and expertise as you can in hopes of helping consumers learn more about what you do. The more people you help by providing them with information the better chance you stand of converting them into a customer.

Think about it – isn’t that how YOU like to use the internet? We want to learn about how to fix YOUR problems and needs, then maybe look at some vendors who can help. Chances are you will check them out online before calling or making a purchase.

So if you can provide the information needed in step one of the online search behavior you stand a better chance of keeping someone with you through the natural cycle which happens with online

This is one of those great videos that explain what Twitter is all about as though you had never heard of it before.  This company does amazing video work and really explains things in a manner anyone can understand – which in this day and age is really saying something.
Enjoy!

Ok this one is for those of you that are still wondering what a “social media” site is.  This whole concept frightens alot of people – especially those who are used to doing things face to face or reading the paper on a daily basis.

We are posting this because it really is a great explanation of what social media is and how you can get comfortable with it.

For those who have real jobs and are on the quest for learning more about SEO, we now offer the 3rd installment – this one covering meta data.

Meta data is one of those words that people in the online world like to throw around..my guess is in part because it sounds so cool.  Let’s face it – “meta” anything must be important, right?

However, the role of meta data in search results has changed in recent years and many common perceptions about the subject are no longer accurate.

If you would like to learn more about this subject and how it impacts your web presence, read SEO For People with Real Jobs: Meta Data.

Back in 2008 I wrote an article hoping to explain SEO in a manner that the average person could understand it. At the time I was surprised at how many people really didn’t “get” what it was all about.

The response to the article was huge and many people appreciated the explanations.

Fast forward to 2010.  While you would think things were getting better, I have to say I think they’ve gotten worse.  Yes – people are more AWARE of SEO.  But let’s face it – SEO has gotten more complicated even for those of us who are in the business.

Thus the need for “SEO Explained for People with Real Jobs – The Series.”

It’s time to revisit the whole concept of explaining things to people so they can understand them.  Starting this week we will start up a series of articles -each on a particular topic and hopefully shed some light on the subject.

And if you see a topic you would like to see  just let us know.  And don’t forget, this isn’t an “experts” series.  There are people out there that know way more than I do.  But I think the real beauty is explaining it so you can understand.