Continuing on our series of blogs about how to use LinkedIn, here are 3 easy to make mistakes that we often uncover during our social media training classes, and some tips you can use to avoid making them!
Mistake #1: Having a Poor Profile
It’s easy to fall into the trap of making a nice, safe LinkedIn profile. After all, the system prompts you to fill in the blanks and all you have to do is comply.
However, chances are you aren’t the only person who does what you do and is trying to find some new connections via LinkedIn. So in order to make your profile stand out, I recommend you create a profile that grabs a potential prospects attention and stands out from the crowd. We suggest that you introduce yourself as someone who solves problems or handles big issues and see what happens.
Mistake #2 – Failure to optimize your profile
“Optimize” is one of those words that makes people’s eyes glaze over. But when we are talking about “optimizing” a LinkedIn profile it shouldn’t be that scary. What we mean is to make sure your description includes lots of good keywords that people might be searching for.
Remember that one of the most important features on LinkedIn is “search” where users can search for people based on any keyword they want. So if someone wanted to find a social media training course in New Orleans, I had better make sure those keywords or services are in my profile and chances are it will show up.
A secondary benefit is that these LinkedIn results DO show up in Google. So when someone searches for what you offer in Google, there is a chance that your LinkedIn profile could show up for just the right keyword combination!
Mistake #3 – Failing to give recommendations
One of the most powerful tools LinkedIn offers are Recommendations. Ideally you will eventually have your profile filled with glowing recommendations from real customers or people that may make the difference between someone reaching out to you or going to the next listing.
The easiest way to GET recommendations in your profile is to give them first. When you give a recommendation on LinkedIn, the system sends it to the recipient for approval. It then asks if they would like to recommend you as well, and suggests an introduction. So by giving recommendations you can expect to get at least a few back in return.