LinkedIn Tips Part 2
While LinkedIn is a relatively straightforward website, offering social networking tools to professionals, there are many ways to get the most from your LinkedIn experience.
In a previous post with 4 initial LinkedIn tips, we suggested developing your profile, making LinkedIn a part of your conversations in real life, and recommending professionals with whom you have had a good experience.
Here are 4 more tips to help you with LinkedIn:
1. Get smart about keywords.
Put yourself in the mindset of the people you want to find you, whether they are other professionals or potential customers. Ask yourself "What will they search for"? What common words or phrases will appear when they type in their search terms? Once you have come up with a list of them, incorporate those words and phrases into your profile.
2. Personalize the URL for your profile.
Initially, LinkedIn assigns a set of numbers to your profile. This generic URL can be personalized to your name, which will make it easier for other professionals to find you both with general searches on engines such as Google and when searching on the LinkedIn website itself.
3. Use status updates.
Remember this is a professional website – people are unlikely to be interested in your latest home improvement project, unless you are a construction contractor. Status updates are a great way to keep the people who comprise your network aware of what you do and what you know.
4. When in doubt, start asking questions.
If you are looking for information or for a specific type of professional, ask questions that will help you find it or them. Your network is a great source of knowledge and experience that can help you choose the best Internet provider or find a good realtor in your area. Additionally, you can use the people in your network to look for a new employee or to vet potential candidates.
We just recently completed a training session on LinkedIn for a sales team that we work with. If you would like to have a personalized social media training program for your company or team please contact us today.