Facebook - not just for kids anymore
Once you have set up a Facebook page for your business, it would be a waste of valuable Internet real estate to just let it sit there, hoping people find it and see your company.
Instead, make the most of this opportunity to increase your presence on the web and attract the attention of current and potential customer.
Some ways you can use Facebook for business include:
1. Link your Facebook page to your official website. Putting the Facebook icon on your homepage will tell those who visit your website that they can also find you on Facebook.
2. Announce your arrival on Facebook through a group email. Send a blast email to your mailing list to let them know you are on Facebook and to invite them to become a fan. This will quickly establish a fan base and encourage people to become active on your page, posting comments and viewing the latest news and events.
3. Link to other social media. If you currently have an account on Twitter or YouTube or maintain a blog for your business, linking them to your Facebook account will save time while adding to the depth of content on each of these sites.
4. Run your first Facebook ad campaign. See how Facebook can turn into customers and profits by running a campaign and tracking the results.
Once you have accomplished these four steps, you are well on your way to making this social phenomenon into a source of increased profit for your business!