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Inbound Marketing Blog


4 Tips To Help Your Website Convert Visitors Into Buyers

Posted by Andre' Savoie on May 12, 2010 4:59:36 PM

Turn Browsers Into Customers

One of the things we often do with clients is look at their websites to see what can be done in order to improve the number of people who take the action you want them to. We call these actions “conversions” which basically means people didn’t just surf your site – they actually did what you asked them to do. This might be make a phone call, buy an item, email you, sign up for a newsletter, send something to a friend.

Whatever the conversion goals you define for set for your website, there are a few things you can do that will help no matter what the goal.

4 Tips for Improving Website Conversion:

Tip 1: Phone number & email in an easy to find place to find

As simple as this sounds it’s often overlooked. How many times have you visited a website and had to look hard to find out how to contact them? Remember there are countless millions of websites out there and the attention span of a web surfer is short – so make sure your phone number and contact info are easy to find.

Our suggestion – put the phone number and email address in the top right of your website. Make sure to put the phone number in text and not an image file so mobile users can click on it.

Tip 2: Offer A Unique Selling Proposition

Chances are your website is not the only place to find information on the products or services you sell. And with so many choices online it has never been more important to establish a “Unique Selling Proposition” that differentiates you from everyone else.

Our suggestion – spend time thinking about one single, credible sentence that describes why someone should choose you over your competition. And make sure web visitors can see that easily on your site.

Tip 3: Create Special Offers

Face it – who doesn’t love a special deal? For online users it’s really easy to hit the “Back” button and leave your site. So while you have them there, offer them something special. A special price, special offer, special private information, a whitepaper – whatever you can think of.

Our suggestion – identify a compelling “special offer” and make sure web visitors can find it.

Tip 4: Update old information

I recently came upon a client whose website proudly proclaimed he had been in business from 1956-2006. I told the store owner I was sorry to hear he had been out of business for 3 years since it was 2010. Don’t give your customers the impression that they are visiting an outdated website with obsolete information.

Our suggestion – make sure your information is up to date as web searchers are generally looking for relevant, recent information.

We can help

There is a lot more to a good website than just flashy design work. If you would like to learn more about internet marketing skills which can help you convert more customers please contact us today.

Topics: website development, internet marketing, online marketing, communications

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