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Inbound Marketing Blog


6 Tips for Creating Content That People Want to Read

Posted by Andre' Savoie on May 24, 2010 1:56:57 PM

Website Content 2010

Is there anything worse than clicking on a site to find it was last updated in 2007? If you answered YES to this question, than you are now one step closer to becoming an “SEO Expert with a Real Job” and learning a little something about what drives internet marketing.

Web users in 2010 are really getting savvy. This makes it even more important to have content on your website that is either useful, interesting, informative, funny, or all of the above.

In this installment in our “SEO Explained” series we will take a look at why you should be creating content and practical tips for how you can implement it on your website.

So People with Real Jobs Can Understand, Please

Like meta data, SEO types like to over complicate the content issue. Want to learn about keyword density, long tail phrases or keyword relevance? Forget it.

The “secret sauce” to creating good content that web users want to read has more to do with being recently created and interesting to read than anything else.

Why Should You Care? Because Google Says So!

Google has done an incredible job of protecting their methodology for how search results are displayed. However in this case they are handing us the playbook and telling us exactly what we need to be doing! The snipped from Google’s Webmaster Central pretty much sums it up:

And, as if you needed more than just Google’s guidance, take a look around the web and see what the most popular sites (according to Alexa) that are not search engines:

  1. Facebook
  2. You Tube
  3. Wikipedia
  4. Biadu
  5. Blogger

What do they all have in common? Content. The popularity of these sites is driven by content that is being updated on a regular basis.

What Can and SHOULD You Be Doing

Getting excited about writing is a bit like making a commitment to losing weight – it sounds great for the first 2 weeks and then it eventually gets pushed to the back burner.

I talk to website owners everyday who have made a few blog posts or done a video but never stayed with it. And they are frustrated because the little they did do has not yielded results. And the best thing you can do if you want to build content on your website is to start making time daily or weekly for it.

6 Practical Tips for Creating Content and Sticking To It:

  1. Find a subject you are passionate about or have an area of expertise.
  2. Budget some time daily to write or create content
  3. Create a content plan that has a schedule of topics for 3-4 months so you don’t have to remember what to write about.
  4. Use free tools such as Google’s Wonder Wheel to see what other topics people are interested in
  5. Shoot for articles of 350 -600 words. No thesis or doctoral papers necessary!
  6. Share your work on social sites like Facebook, Twitter and Linked In where you are already participating.

No Excuses

For those of you who hate writing, are seriously limited on time or simply aren’t creative there is hope. You can easily find writers out there who will learn your story and help you tell it to the world. You can find everything from high school students to seasoned writers with web experience who are out there ready to help.

Topics: website development, search engine optimization

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