Unlike other popular social networking websites, LinkedIn only offers a few applications, or apps. As a primarily business-oriented website, these apps are more practical than those offered on a site like Twitter or Facebook, and as such it is easier to see how they can benefit the professionals who are members of this site.
Top LinkedIn Apps include:
1. WordPress and BlogLink – these apps allow you to connect your blog to your LinkedIn profile, helping those in your network keep up with what you are doing and writing. This also allows you to expose a greater audience to your blogs, getting more value for the time and effort invested in its development.
2. A Twitter app is also available on LinkedIn. For those who use Twitter, this offers the same advantages that linking a blog to your LinkedIn profile entails.
3. Through the Google Presentation and SlideShare apps, you can embed PowerPoint presentation into your LinkedIn profile. If this type of presentation is part of your work or a good reflection of some aspect of what you offer, these apps make it easy to share your work without changing the format.
4. If you travel extensively, the MyTravel application is a way to share your travel itinerary with your network. This can help them meet up with you when you cross paths in a specific town or present more opportunities for in-person meetings with potential customers.
Quality over quantity
There are additional applications available on LinkedIn that you may be able to leverage for your specific company and professional needs. While they may not be as great in number on this site when compared to others, it is still important to keep in mind that any app that you use should be done in a way that reflects your professionalism and qualifications so that you are presented in the best possible light to members of your LinkedIn network.