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Inbound Marketing Blog


AB Testing Wrap Up

Posted by Andre' Savoie on Sep 2, 2010 9:37:31 AM

The Final Frontier? Maybe...

While we have covered A/B split testing extensively in previous posts, there is still a great deal to be said about the many ways that this tool can be used and the advantages to be gained from its regular use.

There are three additional points that are highly relevant when learning about this type of testing for online optimization:

  1. When true A/B testing is not possible, there are other ways to create alternative A/B split tests. In a true A/B split test, two versions of a given page are displayed in an alternating pattern to visitors who come to your site. Sometimes, due to technological issues or other limitations, this cannot be done on your site. Consider setting up a sequential test in which you leave one page up for a certain period of time and then switch to the other version.
  2. Testing may seem like unnecessary work, but in reality it is the only way you can understand what is working and what is not in your online marketing system. With regular, well-designed, and ongoing testing, you can identify and solve problems, correct false assumptions, and reach the highest possible conversion rates. Testing provides the data necessary to show those in charge which design works best.
  3. Additionally, testing regularly will give you a large data set to draw upon when faced with any new challenges or major choices. The aggregated data will allow you to draw larger conclusions about overall trends, resulting in better overall design and a smarter, more effective marketing plan.

Advantages You Can't Pass Up

The advantages to testing your design, copy, and other components of your online plan regularly are nearly limitless. As a business owner, it is only logical that you incorporate testing into your overall strategy as not only an immediate choice, but also as part of the ongoing maintenance.

Topics: benchmarking, testing and measuring

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