LinkedIn creates networks of individuals in a way that is intended to link people who know or have had contact with others in reality, not just online. However, due to the nature of social networking and online connections, your profile plays an important role in connecting with others. Making smart choices when you create your profile will help you send the right message to your network and potential social media connections on LinkedIn.
Tips for wisely managing your LinkedIn Profile
1. Include a picture. It may not be your favorite part of your profile, but a faceless profile is that much easier to forget. When potential employers or customers are deciding between two options, the one with a picture can create a valuable connection that gives you an advantage over a potential competitor.
2. Choose your picture wisely. It is important to have a picture on your profile, but it is even more important to choose the right type of picture for a professional profile intended for business-oriented networking. The picture should be professional, well lit, on a neutral background, and recent enough so that people are not surprised when they meet you in person. If you have the ability to do so, you may want to consider hiring a professional photographer.
3. Personalize the URL for your profile with your name so that you are easier to find. It is much easier to type in words than it is to find, remember, and correctly type a series of numbers, so make it easier for people to find you by personalizing your URL.
4. Don’t forget to include keywords. Consider what people search for when they are looking for someone like you and include those phrases and words to make it easier for them to find you.