In today’s world, it’s not uncommon to hear someone say they “Googled” something.  Or more commonly, just “Google” it.

But just because “Google” has become synonymous with “search” on the internet, does that mean it’s the only game in town?  You might think so, but users and our analytics dashboard traffic reports show otherwise.  The most recent studies indicate that roughly 71.6% of search engine users use Google, but that leaves almost 30% using other sources.

While the use of their search engine has turned Google into a verb in today’s internet lexicon, some individuals prefer not to use the industry leader because of concerns over how their personal information is protected, among other reasons.  There are several alternatives out there from paid to open access. Some are better than others, so finding the best search engines besides Google, can be trial and error.

Yahoo to the rescue

For sheer name recognition, Yahoo holds strong as the number two search engine option. Once an industry leader, Yahoo is the #2 choice for the best search engines besides Google with roughly 14.3% of search engine traffic.

A few reasons people continue to love Yahoo include:

• When you open up the Yahoo search engine main page you find an easy to navigate site with loads of information available.
• The day’s top news is placed at the top center position of the main page and cycles through more than 40 stories that are currently trending.
• Trending topic keywords are displayed in the top right position.
• The left-hand side of the main page provides links to Yahoo services and information such as weather, email, games and job searches.
• Putting a keyword in the search engine quickly produces your classic list of related sites that relate to the topic.
• The right side of the page displays text advertisements with hyperlinks.
• The left side offers filtered search options based on the main search topic.

Many people stayed with Yahoo after they fell to number two because of the ease of use and accuracy of their searches.

bing a happy song

bing has been steadily on the rise as an option when looking for the best search engines besides Google since their debut in 2009. A Microsoft product, bing is marketed as a “decision engine”, and was known previously as Live Search, Windows Live Search and MSN Search. bing’s increasing popularity and aggressive marketing is quickly closing the gap between them and Yahoo, as they have roughly 9.9% of search engine usage.

A few things that bing users love include:

• The main page contains a huge interactive graphic that changes regularly and is based on varied topics that tie in to current events related to the topic.
• Across the top of the main page you will find several tabs to various types of searchable information such as images, shopping, news, etc.
• One key tab that sets bing apart from other search engines is the Search History tab. This tab does just what it sounds like it does and is a more useful tool tan you might think.
• Across the bottom of the home page you have the option to enable what is called Stay in the loop with bing. Clicking on this link takes you to a page where you can sign up to receive trending information in your email.
• Bing Trends is another bottom of the page link that will take you to a page that uses graphics and keywords to show the topics trending the highest on bing. The page will displays six days worth of topics.
• The popular now links are simply the top four trending topics of the moment that you can link to directly without having to go to the Bing Trends page.
• A search on bing takes you to the standard list of results, but provides additional information about the topic in an interactive pop-out window.

The best of the rest

There are several other options when searching for the best search engines besides Google, but when it comes right down to it, it is a personal choice. Yes AOL, Ask and Dogpile are still out there, but their percentage of search traffic is growing smaller and smaller over time.  Probably one of the main reasons is that many of these search engines don’t actually give their own results, many are part of the Google network meaning they show you Google search results from their own search portal.

Our best advice is to step outside the Google box and try a few others before settling on the one you’ll call your own.  Our guess is you’ll come to one of 2 conclusions – either a renewed sense of awe for why Google is so highly regarded, or you’ll begin to appreciate the finer points of why some other search engines manage to hold on.

If you are looking for traffic to your website, there are few tools better than Google AdWords.  But before you get started you really should get a handle on making sure you know how you’re getting the best Google AdWords bid price possible.

You see, one of the beauties of Google AdWords is that it’s free to use, and doesn’t require an agency to manage it for you.  But that’s also one of the drawbacks. After all, if you were to negotiate your own TV ad rates or billboard rates without an intermediary, how do you think that would end up?

This is the basic problem most people encounter when they start on AdWords – figuring out what to set as a fair bid price?

AdWords Basics

The first that you need to know that AdWords is a pay-per-click service so when your ad appears, you are charged every time someone clicks on your ad, not when it appears.

This is a major difference between actually paying for clicks and paying for impressions (display advertising)!

The amount you are charged is your winning Google AdWords bid price. Therefore, you want to keep it as low as possible. But you still need to bid high enough to ensure that you actually get the click – which means your ad position needs to be high enough so the user sees it.

Determining the right bid price

Trial and error is one way to figure it out; many have done this, which is at least partially why Google’s stock price is so high.  But the secret to understanding what you need to do, to get the best Google AdWords bid price, is understand how the bidding process actually works and then putting that knowledge into action the next time you bid.

The bidding system that Google employs is called a Vickrey auction; named for American economist William Vickrey, the auction is a sealed-bid auction, in which bidders submit bids blindly. When the auction ends, the highest bidder wins as in any other auction, but unique to the Vickrey auction, the winner only pays the amount of the second-highest bid made. According to Vickrey the knowledge that you will pay less than you bid, provides the incentive to bid your high-end price or true value of the item.

Taking this method and moving it into the virtual economy, a Vickrey auction benefits the advertiser by increasing the value of their ad dollars (pay less for more) and benefits the seller (in this case Google AdWords) by ensuring that more advertisers will invest their dollars with their service and they will make more in volume rather than price per unit.

Therefore the strategy would be:

• Tommy wants the keyword ‘roofing’ to promote his construction business and so do Kyle and John.
• Kyle bids $1, John bids $1.25 and knowing the he’s bidding in a Vickery auction, Tommy bids $2.25.
• When he wins the auction, he will pay only the $1.25 bid John made plus one cent for a total of $1.26 or the AdWord. This saves Tommy $.99 per click.

There is of course always a risk when utilizing this method of bidding, in that you are not alone in the knowledge of how they process works and so there is a risk of having to pay more than you want to. Let’s look at our construction business owners again.

• This time, Tommy wants the keyword ‘siding’ to promote his construction business and again, so do Kyle and John.
• Kyle again bids $1, but John has learned the system and bids $2.15, knowing he did well the last time, Tommy again bids $2.25 and wins again.
• This time however, he will pay $2.16 John’s bid plus one cent for a total of $2.16 or the AdWord. This time Tommy only saves $.09 per click. Of course the other way to think about it is that it costs Tommy $.90 per click.

Other considerations:  Desired ad position

Sample PPC (Pay Per Click) Ad

Another major component of choosing the right bid price is having a better understanding of ad positions.  Ad position refers to the spot on the page where your ad appears.  So while vanity or ego might compel you to shoot for the highest price for a bid, most Google AdWords professionals would tell you this isn’t always the best practice.

Here are a few considerations:

• The #1 ad spot is the most expensive, meaning you will get the fewest clicks for your budget
• Placing bids that place your ad in spots 2-4 will gain significantly more clicks while still keeping your ad visible above the fold
• Bids that appear low on page 1 will have trouble getting clicks, and are considered lower value as users may not take them seriously due to the low ad position

Our recommendation: shoot for spots 2-4 on ad position.

In Summary

So, it’s plain that while the benefits can be great for your business if you get lots of clicks, it can be a two edged sword. If you end up paying a high price per click, it can eat into your ad budget quickly and significantly. But if you watch for trending keywords and find ways to tie your business to them and make smart bids, you can rest assured that you know that you’re getting the best Google AdWords bid price.

After reading this blog post, if you still have questions about Google AdWords or would like help, please contact us today via email info@mywsiconsultant.com for a free consultation.

The Google Analytics dashboard is one of the serious website owner’s most valuable tools.  Full of useful information and is hands down the best way to keep tabs on your internet marketing efforts.  This blog post will give you a first glance at the dashboard and consists of a step-by-step wizard that instructs you on how to begin analyzing traffic data on your website.

Getting Started – Sign Up

The first step that you will see, after logging into your Google Account, is the “sign up for Google Analytics” link. When you create your Google Analytics website dashboard within your Google account, you add the functions and services to your existing Google login. There is no charge for either a Google account or the Google Analytics service.

Step 2 – Install the Tracking Codes

The second step is to get and install the tracking code for your website(s). Google will ask you to enter your website data (URL, etc.), and will create a “tracking code” from that. This code should be placed within the <HEAD> </HEAD> section of your webpage. The code is invisible to visitors, but it places a “cookie” within the visitor’s browser that keeps track of your visitor’s activity while on your website.

If you are not sure about how to do this bit of programming, ask about our special offer to install Google Analytics for you.

Step 3 – Getting Familiar with the Dashboard

The third and final step in the Google Analytics process is to learn about your visitor’s browsing habits. After placing the code within your website’s header tag, the guest’s browsing activity while on your website will be recorded.  A few things you can learn include:

• The amount of time spent on the site
• Links visited within the site
• How many pages they looked at
• How they found your site

These are just a few of the important pieces of data you can learn from your dashboard, and will help you to gain a general understanding of a “trend” with user activity on your website. For example, if most of the visitors exit your website on a particular page within your site, you can analyze that particular page to see if there is a reason as to why the visitors leave your site after visiting that page.

Analyzing where customers leave before a purchase of a product on any retail site will show the store/website owner what they need to change on their website in order to keep the customers from leaving without purchasing their product.

Most Important Elements of Your Dashboard

While there are volumes of great materials written about the ins and outs of Google Analytics, I would like to point out what I believe are the most important, and practical aspects of the dashboard:

Traffic Sources

Your dashboard will tell you where your website traffic is coming from.  This is very important to understand how much of your traffic comes from each source, and how much (if at all) it changes over time.  The 3 major traffic sources are:

• Direct Traffic
• Traffic from Referring Sites
• Traffic from Search Engines (including keywords)

Visitor Info

Learning where your visitors come from, what they do on your site is vitally important.  A few things you can learn from this section are:

• The locality of web visitors
• How frequently they visit your site
• What type of browser (and mobile device) they used to find your site.

Goals

At the end of the day, having measurement in place to evaluate your website is critically important.  As such, you should configure goals for your website that you can track.  Potential goals include:

• Sign ups for newsletters or special offers
• Completed contact forms
• Purchase of online items
• Amount of time spent on the site

Regular Use of the Dashboard

After completing the initial steps, you will then login straight to your Google Analytics website dashboard from then on. Your website(s) will be displayed by URL, and you can click on that particular URL to see the traffic trends that have occurred on your site since your last visit to your Analytics account.

Analyzing the pages that your visitors enter your website and which pages that they leave your website are again, the most important sections of the dashboard. By looking at what page is the most popular entry page, you are able to tell that this page is more than likely the most SEO friendly, the most linked-to page from external sources, and also what the customer is looking for the most while visiting your website. For example, if most customers enter your website on the contact page, they are looking for a way to contact you more than anything else. If they were to enter on the products page, they are obviously looking for a product that your website sells, etc.

Glancing at the traffic trends for your website will tell you specific days of the week that your website has more visitors than others, the source of the visitor (how the visitor found your website), and how many visitors are repeat visitors/customers.

Overall, the Google Analytics website dashboard is more than likely the most simple, yet advanced, website analytics software to date. There are others such as AWStats, etc. – but Google Analytics is both platform-independent and free – which is always a plus.

As a major search engine, Google has been the leader of the pack for quite some time and their constant innovations with things like Google Places are one of the big reasons why. From search to tools to advertising, the Google brand has expanded to unprecedented levels. And one of the most important changes Google has made in the last year has been with the changes to Google Local or Google Places as it’s now called.

By now I’m sure your familiar with the red pushpin on a map showing the locations of 7-10 of the businesses Google can find near the area you are searching for.  Here is a sample screenshot:

"pizza places Metairie LA" Google search results

You are also by now familar with the map which accompanies these markers:

Google Place Search

The Google Local tools recognize that to capture more regional businesses, there needs to be a simplified way to do it. Local businesses like ours deal with many challenges, from customer service, to product and service development and delivery to payroll. Because regional companies have so much to do, it is hard to focus on specific aspects of our businesses.

Google Local includes Google Place Search, designed to offer much more local content from regional advertisers. What this means for me is that I no longer have to spend my time trying to research and find local keywords, monitor the results, and modify bids for those keywords for my AdWords account.

Impact on Ratings & Reviews

The new Google Local format uses the location concept to find out what people are saying about my business in terms of reviews and ratings. These are two things I rarely had time to focus on in the past. This new tool finds all of that info for me so that I can use it to develop relevant Web content. I can also address the issues that I find by writing to consumers directly, which is something I used to have to pay a person to do for me.

Organic Positioning

The other aspect I really like with Google Local is that I can see the details that a local searching consumer is using to find my products and services. Google Place Search issues rewards to local businesses like mine with organic positioning when it finds complete and accurate content. For example, when it picks up a blog entry or article that I wrote, that info is considered and counts toward a higher placement by the search engine.

Since past attempts at organic positioning was something I wasn’t able to master, the new Google Local and Google Place Search has been a lifesaver in terms of leveraging the benefits of local SEO (search engine optimization) listing and placement. Now I can focus on continuing to build a richer rating and review level using these Google resources – which means my business will grow much more easily.

Google Market Finder is a terrific free tool designed by Google which allows users to take a look at local monthly search volumes for specific locations. It also includes the costs of targeting particular keywords in every market, including foreign ones. This has been very beneficial in terms of growing our business on a world-wide basis.

Find New Markets

The free Google Market Finder tool uses world-wide Internet search data to reveal the number of times that keywords are searched for, in 56 different languages. We use the tool to see where consumers search for our products and services. Then we evaluate the new potential markets by comparing the local search volume, estimated keyword price and the competition for each keyword in all markets. This is really helpful in planning our marketing budget for the best results.

Here is an example of how it works:

Let’s say your company manufactures a cool line of sunglasses and you are interested in selling them outside of the US.  And let’s say (just for example) that you had several Spanish speaking employees and could support new business from Latin America.

You could use the Google Market Finder tool to search this type of query, and the results would look something like this:

Translate Key Words

Now that you have identified the countries that had the highest search volume for the phrase “sunglasses” you could use the free Global Market Finder tool to automatically translate our keywords into the language of our choosing (in this case Spanish), for all of our new potential customers. Using the tool, we can also see where people are searching for our products and services. Then we can narrow it down to specific locations to target in our online marketing plan. For this reason alone, it is an invaluable service, since we are not fluent in other languages. We would actually need to hire someone to do these translations, which would be quite costly. By knowing where our target audience is, we can best take advantage of the world-wide marketplace to expand our business and take it to the next level.

Use With Google AdWords

Google Market Finder is particularly effective when combined with Google AdWords. The free Google Market Finder tool showcases all of the estimates of a suggested keyword bid, as well as the competition for each Google translation for that specific target market keyword. In this way, since we are already using a Google Adwords campaign, we can use the Google Market Finder to choose a precise location and language with which to display our ads.

Access to All Marketing Media

The Google Market Finder can be used as a powerful marketing tool to help reach our potential customers on a worldwide level. Used with ad formats such as search engines, mobile devices, video and TV, this tool is extremely helpful in targeting exact marketing locations to find the best audience for our business products and services.

There are a lot of technology-based books out there “for dummies,” but I believe that just because you don’t know how to use Twitter or Facebook, that does NOT make you dumb. I know a lot of very successful business people who are slow to adapt to technology.

The reality is that everyone has their own starting point for getting comfortable with using social technology.  And salespeople aren’t always the first group of people to jump on the “change” bandwagon.

Free E-Book:  Social Media for Salespeople

So as part of our regular Social Media University courses, we have developed a special e-book that is free for your download.  Among the topics we cover include:

• How to get started with social media
• The importance of planning
• Online reputation management
• Social media tools every salesperson needs

> Download the Free E-Book: Social Media for Salespeople

If you would like to learn more about our social media training courses, please email us today info@mywsiconsultant.com.

For the last 4 years, I’ve heard many people tell me why the mortgage business wasn’t really a good fit for internet marketing.  After all, it’s super competitive with so many national companies competing even on a local level.  And the big guys have big budgets and resources that local lenders often don’t have.

But the truth is, despite all this the mortgage business remains primarily a locally driven business.  And that makes it, in my opinion, a great candidate for online marketing – and especially social media marketing.

New package offering – Social  Media for Mortgage Professionals

WSI is pleased to announce our new social media program designed specifically for mortgage professionals. This package was created specifically to allow mortgage professionals the opportunity to build their social networking presence without having to invest the time to post, Tweet or otherwise manage social media.

Our package has several options to choose from will generally include:

• Creation of social profiles on the most important sites.
• Creation of a custom blog and regular blog posts by a professional writer
• Posting of your content to your social networks
• A custom email marketing template and monthly newsletter
• Social Media University with courses on:
  • Twitter
  • Facebook
  • LinkedIn
  • Blogging
• Reporting

> Email us info@mywsiconsultant.com to receive a sales sheet

Social Media for Salespeople – EBOOK

Fishing is BACK in Louisiana!

I’ll admit I am biased about my Louisiana fishing!  I have lived most of my life in southern Louisiana and do so, in large part, for 2 main reasons.  The first is my family.  My entire family lives here and it seems no one ever leaves.  But the 2^nd big reason is access to the outdoors – namely the water (since I’m not a hunter).

Last year, I was among the many locals who gave up on our prospects of enjoying the fishing we’ve come to love after watching the oil spill unfold on TV.  Towards the end of the year we finally got out on the water and were surprised to not find any oil in the areas where we were.  By the winter, we had heard enough local chatter that there was in fact very little oil to be found and the fishing was better than ever but I had not seen it yet with my own eyes.

Louisiana pelican – marsh wildlife

Time to get back on the water

Fast forward to this February 2011.  I decided it was time to get back in the game and lined up a charter trip with Frank Moore, locally known as “The King” who I had fished with many times in the past.  Frank and his guides fish out of Shell Beach in St. Bernard Parish (about 20 minutes from New Orleans) and have always shown us a great time with both warm hospitality and big boxes of fish.

But in spite of my past history of success fishing with local captains, I kept my expectations low because February is traditionally a tough month to catch fish in southern Louisiana (oil or no oil).  And not having been out in a year, I wasn’t sure whether or not there would be oil or other side effects from the spill that might impact our trip.

rig fishing in Louisiana

Chatting with the locals

Once we arrived in Shell Beach, I was interested to find out for myself what the impact of the oil spill has been on the local fishing community.  And suffice to say it was not good.  The guides we spoke to admitted that their bookings were down significantly from this year as compared to “normal years” and many had concerns about when people might start booking trips again.  Perhaps the biggest frustration I heard is that they think people aren’t booking trips because of concerns about the oil when there really isn’t any in the water to worry about that anyone can find.  The other opinion most seemed to share was that once news of the spill hit, people sort of “forgot” about coming to fish in Louisiana and haven’t really been given any reason to think about it since.

The marina owners are dealing with similar issues.  When we arrived at the dock to get fuel and bait, there were only 2 other boats there despite it being a nice Friday morning when you would normally expect a crowd.  But in spite of these issues the locals remain optimistic that things will eventually turn around.

Where’s the oil?

The other thing I was curious to find out for myself is where all this oil went and what shape would the marsh be in?  And I have to admit that after our trip was over I have to wonder what all the fuss was about.  The water in the canal and marshes looked as normal as ever, and the marsh itself looked the same as I remember it from years past save for a small patch of marsh that was burning probably from a rabbit hunt.

marsh fire

And once we were out in the open water I would actually say that the water looked better than ever.  During our run through Breton Sound the water was a light, clear green – almost the blue you would see in deep blue ocean water.  Frankly it was the nicest I’ve ever seen it in Breton Sound.

flat calm seas in Breton Sound

Now I’ve been on the water enough of my life to know that this can change from day to day and area to area, so the water may not have looked as nice the next day for all I know.  But the real point is that there were no apparent side effects – and definitely no oil sheen anywhere to be found.  And both of the guides we fished with said that they see very little, if any oil, on a daily basis on their fishing trips throughout the area.

Our fishing report – big fish, fast!

As Friday morning broke, the fog was heavy due to the weather warming up.  And while mild springs are one of the reasons people like living in the south, they can often bring dense fog early in the morning and this was no exception.  Our captains, concerned about safety, decided to wait a few hours until the fog broke up enough to safely head out to the fishing grounds.

Once the fog broke, the weather couldn’t have been nicer for fishing.  The temperature was in the mid-60s, the sun was shining and the water was dead flat calm – perfect for making a longer than usual run out to a group of rigs in Breton Sound where they had caught a lot of big fish in recent days.

On the way out, we stopped at a few spots along the way hoping to maybe save some gas without the longer run but with no luck.  So after about 10 minutes at each spot checking them out, we made the 40 minute run out to the “Central Rig” area.

Oil rigs in Breton Sound

One Stop Fishing

Once we arrived at the group of rigs the captains had targeted we experienced the “one stop shopping” version of fishing.  Almost as soon as the lines went in the water, they were bent over – and bent over HARD with big sheepshead, drum and redfish just waiting for our next cast.  Just about all of our fish were caught on dead “market bait” shrimp when hooked up to the rigs and fishing straight down.

Over the next few hours, everyone on the boat took turns putting fish in the boat.  And they weren’t just fish – they were big fish.  Sheepshead, drum and redfish all put up a great fight especially on lighter tackle and taste great when cooked in a variety of ways.

The mighty sheepshead

This would be an ideal trip for those who don’t fish on a regular basis as rig fishing in shallow water is somewhat simple.  There is little casting involved, and because these fish hit your bait so hard, it’s pretty easy to see when you have a fish on the line.  Also because you are fishing in about 20 feet of water there isn’t a lot of line to reel in like when fishing for other species in deeper water.

Lots of similar opportunities to fish across Louisiana

The good news is that my report looks like the norm if you believe the other fishing reports appearing all over the internet.  A quick check of popular sites like LouisianaSportsman.com and RodNReel.com uncover lots of fishing stories with similar reports about big fish, pretty water and lots of fun being had.

So while I highly recommend fishing with Frank Moore and his guides because I have fished with them over the years, there are plenty of great guides in coastal Louisiana ready to take you fishing.  And trust me; they will never appreciate your business more than they would right now.  Louisiana’s fishing community is fighting hard to survive just like when Hurricane Katrina came through and they could use your support now more than ever.  So get out and enjoy this nice spring weather and take your changes with a guided fishing trip along the Louisiana coast.

Don’t let these big trends pass you by

2010 marked a big year in the world of marketing, and the trends show a drastic shift in the allocation of marketing dollars from traditional outlets to the digital marketing world.  Among the notable milestones were:

• Spending on social media advertising is up around 30% from last year and is expected to top the $2 billion mark in 2011! Source: Mashable
• Spending for online advertising passed newspaper advertising.  Source: WSI
• Online advertising spending rose 13.9% for 2010 and is projected to pass the $25 billion mark in 2011. Source: EMarketer
• Mobile subscribers are estimated to surpass 5 billion in 2010 (that’s over 70 percent of the world population) and growing rapidly, led by China and India.  Source: MobiThinking

What does this mean for you?

In a nutshell, it means that if you’re concentrating your marketing efforts solely on things that worked in the past it’s probably time to re-consider that practice.  And while we would never suggest abandoning “tried and true” marketing practices that provide ROI for your business, I would strongly recommend beginning to allocate some resources toward digital marketing so that you can begin to gain a foothold.

Every business is different, so it’s hard to make blanket statements.  However, as we walk the streets and see just about everyone spending time on their web ready mobile devices, it doesn’t take a big thinker to realize that this trend towards the digitization of marketing is not slowing down anytime soon.

5 components of digital marketing strategy

The whole idea of “digital marketing” is evolving, but if you want to get a holistic view of the concept, there are 5 core components:

1. Web properties – such as your company website
2. Building traffic – helping people find your website
3. Social media – joining in the conversation with online users
4. Mobile marketing – text and location based marketing
5. Measuring / Analyzing – evaluating results to determine ROI

Creating a marketing plan for 2011

So back to our original headline and the desire to find a marketing plan that capitalizes on the opportunities available in 2011.  Generally speaking, if you haven’t embraced the digital marketing components mentioned above, than it’s time to do so.  How much you do depends on your resources and goals, but continuing to avoid them will eventually put you behind your competitors.

Specific actions you can take include:

• Take a hard look at the ROI from your past marketing efforts. If your marketing practices from the last couple of years aren’t producing satisfactory ROI, it’s time to re-tool.  Many people are expressing frustration with increasing costs and decreasing results from traditional marketing activities.
• Look at how you could use digital marketing in your business. Every business is unique, and not all of these digital marketing opportunities make sense to invest in.  However, if you look carefully, chances are you could find 2-3 of these opportunities in your business that would bring new opportunities in 2011.
• Be realistic. In this economy, businesses have to be smart with their budgets and showing ROI has never been more important.  So if your company has an outdated website and low monthly traffic, than trying to tackle social media may have to wait.  Our recommendation is to find the opportunities that would have the highest impact and focus on those in 2011 without trying to do them all just for the sake of doing them.

Don’t be afraid to ask for help

Chances are you’re plate is already full depending on what your role is in your company.  Implementing major changes to marketing plans takes time and sometimes a little advice from someone who is not too close to the situation.  Don’t be afraid to bring in someone to help you understand the digital marketing opportunities and make sense of them in terms of how they apply to your business.

Embracing new Google qualification standards

In 2010, Google officially retired their “Google Advertising Professionals” program and replaced it with a new, tougher Google Certified Partner certification.  The new program requires you to pass at least 2 exams related to the Google Advertising program.

Effective November 1st, we are pleased to announce that Andre’ Savoie has earned this new certification!  Congratulations.

> View Our Profile with Google

> Learn more about getting started with Google paid ads