Why are the Top 5 Lists so different?
A few weeks ago, Yahoo released its “Top 10 Searches of 2010” list, and the real story was that something other than a celebrity topped the list with the Gulf oil spill leading the way. Well last week, Google released its “Top 5 Searches of 2010” list and the list looks quite different.
Google’s Top 5 Search Terms of 2010:
- World Cup
- Haiti earthquake
- BP oil spill
- Ash cloud over Iceland
Yahoo’s Top 5 Search Terms of 2010:
- The oil spill in the Gulf
- The World Cup - Soccer
- Miley Cyrus
- Kim Kardashian
- Lady Gaga
Hmmm, what can we learn from this list?
When we look at ways to market your business via the internet, there is always this question of “audience.” Meaning where do we need to go to find internet users who are more likely to fit your profile.
These “Top 5” lists offer some insight into the differences between Yahoo and Google users.
My own personal observations are:
1. Google has more of a global reach. Things like the Haiti Earthquake and ash cloud didn’t even make Yahoo’s Top 10.
2. Google is more trusted for hard news. Given the absence of non-celebrity searches on Yahoo, you have to assume that people go to Google for details on more weight subjects.
3. Yahoo has a younger audience. The Yahoo list screams “pop” interest with lots of celebrities, and even more of them in the 6-10 spot.
4. Yahoo is a bit more “hip.” Yahoo’s portal is full of other news stories and related, fun activities. So it doesn’t surprise me that their searches would be more geared toward people looking for popular or trendy information.