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Inbound Marketing Blog

 

Connect with customers via Facebook

Posted by Andre' Savoie on May 25, 2010 9:26:47 AM

Facebook for Business?

In order to understand the benefits of getting your company on Facebook, it is important to understand a little bit of how company business pages on this website function. Facebook offers more than a simple profile and a few pictures for your company; it also offers a way to advertise and promote to specific customer groups while tracking the effectiveness of each campaign.

Creating Your Company Page

When you create your company page on Facebook, you will then start to recruit “fans.” You will then have the opportunity to send messages in bulk to all those who have labeled themselves as “fans”, allowing you to send specific advertisements or offers to this group. You can then track how many people take advantage of those offers from your Facebook page, offering a highly accurate way to gauge the reach of each campaign and to use this information when planning future campaigns.

Targeted Interaction

Campaigns can be simple: a promo code for online retailers or a “mention Facebook and receive 10% off your purchase” for in-store transactions. Knowing that you are offering promotions will keep your customers returning to the page.

Additionally, customers can post comments or send messages on your Facebook page, giving them a simple way to voice complaints or sing the praises of your newest product or service. This is a simple way to get a sense of what your customers are thinking and feeling, and how you can better meet their needs.

To learn more about interacting with potential clients on social sites such as Facebook, contact us today and ask about our social media consulting services which can help get your "social profile" up and running online.

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