Business Pages for Facebook
One of the first things people ask me about these days when we talk about online marketing is Facebook. They want to know if it's really a tool for business and if anyone actually makes money from being there. In short the answer is yet.
Now, if you are not currently on Facebook, you may not be aware that before you can get started on a page for your business, you must first create a Facebook page for yourself. When you create a personal page, it is important to remember that your business will be linked to the personal page.
Not quite what you might expect
This means that the personal page should be created with the image of your business in mind, and privacy settings should be carefully monitored to make sure that nothing is visible that you do not want to be seen. After all, a great picture of you and your friends at last year’s Halloween party might not be the image you want to project to customers!
How to Get Started
Once you have set up a Facebook page for yourself, you will be able to set up one for your business. You can load pictures such as an official logo or photos from recent publicity events as well as videos and other information. You can also begin to recruit fans and develop Facebook-specific marketing promotions or link the Facebook page to other social media tools such as Twitter or a blog.
A Word of Caution
Facebook is an easy to use, user-friendly interface, so once you get comfortable, you will be able to update and change your page whenever you have new products or promotions that you want to bring to the attention of your customers.
HOWEVER, with Facebook you are opening your business up to additional exposure and one to one interaction unlike any you may have seen before. Be cautious to start slowly and learn the ropes before going crazy, because the last thing you want to do is annoy your current or potential customers into finding someone else.
Learn the ropes of social media slowly by listening, learning and interacting. Add value when you can and look for opportunities to gently remind people of what you do. Follow this advice and you'll be off to the right start.