Nothing comes free these days, and that includes the number of ‘likes’ on your Facebook page. Many businesses pay for advertising and believe that all of their fans are real people. However, Facebook is arguing this point, and as of September 2012, they began cleaning house and removing likes that they believe violate their terms. These likes come from sources like duplicate accounts, fake accounts, malware and bulk purchases.
Facebook Keeps it 'Real'
Facebook, wanting to stay true to its vision of authenticity and true identity, has told page owners that they are removing fraudulent likes from their pages. After all, there’s no sense in having fake likes when the goal is to connect businesses with their true fans. When companies have authentic likes, they know that they’re connecting with real people who want to learn more about their brand.
Does a Loss in Fans = Loss in Money?
Having more accurate fan lists is certainly a good thing for page owners, but there is another factor involved: advertising costs. Companies pay for their clicks, and many page owners are left with a bad taste in their mouth after losing out on money that they spent to get these ‘fake’ likes. Page owners didn’t know that these likes were coming from fake accounts.
With Facebook cleaning house, companies have lost fans and have wasted money in the process. Some companies have admitted to paying $1-$2 each for their clicks, and some have stated that they are down thousands of fans, which is substantial for any page owner. Obviously, this leaves people feeling cheated; they’ve lost their fans and their money.
Nevertheless, users agree that Facebook’s efforts to keep the user experience authenticated are smart and effective. It doesn’t do anyone any favors to have fake likes, and page owners want the security of knowing that their fans are real. Unfortunately, cleaning house and removing fraudulent likes is only treating the symptom. The bigger problem is that it’s incredibly easy to fake an account. As Facebook works on cleaning house, they also need to work on creating stiffer regulations for signing up.
Blog sponsored by: WSI New Orleans
Source: Web Pro News