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Inbound Marketing Blog


Getting used to Google Instant

Posted by Andre' Savoie on Sep 20, 2010 6:43:19 AM

Does pushing the “search” button takes too long?

Google instant is a new feature from Google that you have probably already noticed, especially if you have been a little frustrated thinking Google was broken this past week.

The whole thing with Instant is that results are updated right before your eyes. As you type the phrase suggestions appear or disappear. So what may start as a single word gets more specific as you type longer phrases.

New Google logo

Question – how long does it take to push the button, and is going without it really an improvement?

What exactly is “Instant”?

Google Instant is based on the assumption (maybe study) that we read faster than we type. So Google figured if they show you more results as you type, you can find what you want faster.

Time Savings

Google says it will save you 2.5 – 5 seconds per search.

Add it up…50 searches a day x 2.5 seconds is 125 seconds or 2 minutes. X 360 days that’s 750 minutes or 12 hours a year! Do you really think this search tool will save you 12 hours per year?

Predictive Search

Google is actually trying to predict what you want – and show it to you so you don’t have to go searching.

Suggestions from Google

Google is now giving you results without even typing in the whole search term.

Some things to note

  1. Like all of Google’s newer features, You CAN turn it off in your preferences
  2. Don’t worry about Google finishing your kid’s search with dirty phrases. Safe search is enabled if you already have that done.
  3. They say it doesn’t slow down your internet connection.

Topics: Google, SEO

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