Google changes highlight color for AdWords (again)
As if their stock price alone isn’t enough to impress you, you have to admire Google’s sense of adventure. Through the years Google has proven time and time again that they are willing to “tinker” with their product in an effort to make it better.
Sometimes the changes work out for the better, but other times there is a revolt and they quickly put things back as they were. Do you remember the Bing inspired background image fiasco a few months ago???
In the last week, we noticed that Google has switched their highlighting for AdWords from yellow over to pink. My guess is that part of the reason is that on many computer monitors – the yellow was somewhat washed out and hard to see and this new pink color has higher contrast and is definitely more noticeable. We’ll see how long they keep it!
May 2010 – Sample Google AdWords Screen
July 2010 – Sample Google AdWords Screen
Why does Google highlight AdWords?
Google has traditionally highlighting their ads or “paid” listings in order to separate them from their natural, or organic listings. This is for 2 primary reasons:
- Let the user know the results are different – we have come to trust the natural or organic listings and Google wants us to know that the highlighted listings are not included.
- Highlight the advertisers – The Google AdWords program is one of the main reasons Google has done so well financially. So it’s no mistake that Google wants you to see the ads their advertisers put up and click on them.
If you would like to learn more about Google's AdWords programs or get help managing your online campaigns, contact WSI today. We are certified in the AdWords programs and can help you get the most out of your PPC budget.