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Inbound Marketing Blog


Google Rolls Out Instant Preview

Posted by Andre' Savoie on Nov 15, 2010 1:21:17 PM

A Google change everyone will like

How many times have you wondered what a site looked like before you clicked on it? If you’re like me, you often have that unsure feeling that the site being offered in search results might not be legitimate – or might not have what you want.

If you’ve ever had that feeling, than last week was a good one for you thanks to Google’s new Instant Preview feature.

Google preview close up

Why Didn’t They Think of This Sooner?

Google preview is available by clicking on the new magnifying glass which appears next to the page title in search results. When clicked, it pops out a wonderful screen filled with useful information such as:

  • Full preview of the web page
  • Highlights of the content relevant to your search

You can then click on either the Google listings, or the preview in order to visit the page.

What You Can Learn

Those of us who work in internet marketing know that Google has always been known for presenting quality sites even if they weren’t nice to look at. However, now with the preview tool, those sites that are more appealing to look at have a better chance of getting the click.

Think about it – if you preview 2-3 sites before clicking and one is a nice looking site with clearly presented information, and the other is a dated looking site with hard to read text – which one would you click on.

So the lesson for site owners is that, sooner or later, nice looking sites will have an increased advantage over crummy ones – even in seo.

Kudos to Google (Again)

No matter what your opinion of Google, you have to admire their willingness to experiment with a good thing. Google is the undisputed leader in search marketing with somewhere around 70% of all internet searches (depending on what study you look at). And instead of resting on their success, they continue to push the envelope with new services designed to improve user experience.

Topics: Google

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