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Inbound Marketing Blog


Great Ways to Use QR Codes in the B2B Environment

Posted by Andre' Savoie on Mar 13, 2012 3:51:29 AM

If you know what this little black box full of dots is used for than congratulations, you’re ahead of the curve?

If you don’t know, let’s explain: A QR code is the abbreviation for a “quick response” code. It is the trademark for a type of a matrix barcode, which is kind of like a standard UPC barcode in that when you scan it with your phone, it gives you specific information. In this case scanning a QR code with your phone takes you to a certain website page.

QR Codes have become an important part of the mobile website experience and it’s time to look at how to incorporate them into your business activities.

History of QR Codes

QR codes were invented by the Toyota subsidiary den so in 1994. It was then used to track vehicles during the manufacturing process. It is now one of the most popular types of barcodes, and it is designed to allow its contents to be decoded at a very high speed.

Although QR codes were formerly used primarily in industry, in recent years consumers have grown used to seeing them in many other types of applications, including consumer advertising and packaging. With the widespread use of smart phones, every smart phone user has a barcode reader in their pocket and can use QR codes wherever and whenever they want.

Uses of QR codes


Today, QR codes are used in a very wide range of applications, including commercial, entertainment, transportation, ticketing, product loyalty marketing, and many other applications where information can be captured and distributed very quickly. They can be seen in magazine ads, in-store product labeling, and even in storing personal information for use by the government. And for many people, they are now considered “standard practice” when it comes to internet marketing.

Our Favorite B2B uses of QR codes

  • Conferences and events. Marketers can readily use them at conferences, events, and trade shows. For example, you can put QR codes on handouts, presentations, and any marketing materials that you may distribute. QR codes can give visitors an easy way to gather information about your company, your products, and your attendance at the particular event or trade show. Put QR codes on as much of your information as you can, and you can leverage your attendance at the meeting and your marketing materials as you distribute those to attendees.
  • Sending people to specific offer pages. You can use a QR code to send a user to a particular landing page within your website. This allows you to bypass your home page and send people to a page with a particular offer or information that you only want them to see.
  • Business cards are a great place to put a QR code. Not only can you include all of your contact information, but you can include additional marketing information for the people in a concise and easily readable manner. Likewise, if you meet someone with a QR code on their business card, you can quickly gather their contact information into your contact database. This can be a very easy way for you to generate leads and to capture leads.
  • Offline Advertising: All day long we are bombarded with all types of advertisements. We see ads in newspapers, magazines, signage, on brochures, or in many other forms of printed materials. By adding a QR code to all of your print advertising, your marketing materials will stand out among the crowd and help you connect your business with other businesses and yourself with potential contacts. QR codes can help you distinguish yourself and your marketing materials from the thousands of others and the printed information that people see each day.

Think outside the box

QR codes have the potential for making your marketing information easy to access by potential customers and clients. They are a means to provide a lot more information than you ordinarily could with traditional means of distributing that information. Include QR codes on all of your marketing materials, and make sure that that QR code leads your prospect to a specific place where you want them to go, like a specific landing page or your website.

For very small amount of time and investment, you can now use QR codes to make sure that your contacts and prospects know as much information about you as they need to start the sales and marketing process.




Topics: QR Codes

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