Lately I have been doing a lot of training on social media, and I find it interesting that while so many people are aware of the increasing adoption of social media – not everyone is sold on whether or not it is of value to them. Now I know we live in Southern Louisiana which is not exactly a technological hotbed, but the shift towards social communication seems like a major deal to me that has transformed our personal lives so why wouldn’t it have a big impact on business?
So what does social media have to do real business anyway?
The short answer is EVERYTHING. There is a fundamental shift that is going on in our world in the way we “consume” information. And if you own a business or are in sales, that means a fundamental shift in just about every facet of your business world.
Think about how technology has changed the 3 primary aspects of any business:
- Customer acquisition - customers often find us first from a website. In fact, in a Nielson Online study, 82% of consumers cited a search engine as the most commonly used search tool. And even when they hear of us in some other method, they often go to our website first to check us out.
- Sales – Unless you live under a rock, chances are you’ve bought something or at least researched it first via the internet. Today, just about everyone has the ability to sign up or pay for something online, allowing us to transact business sometimes without ever meeting our customers.
- Customer retention – Email is the first choice of many businesses, but there are many great digital tools available to us today to keep customers engaged.
Without a doubt, if you’re in sales then the digital revolution is changing your world. For some it may come faster than others, but there is no denying that social technology is changing the sales cycle.
The real question is what are you going to do about it?