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Inbound Marketing Blog

 

3 Ways Social Media Can Help Build Customer Relationships

Posted by Andre' Savoie on Oct 16, 2014 5:09:25 AM

Social relationship management can be game changing for you and your company.

But don’t just take our word for it; understanding how and why digitally managing your relationships can boost your business is key to achieving success.

Here’s are 3 things you can do today to help improve customer relationships using social media:

  • Take Better Care Of Your Customers: by having all eyes on your social media presence, your team will be more in-tune with the needs (and complaints) of your customers. Listening to your followers on social media also yields valuable insights, and responding to issues in a timely manner will go a long way to meeting customers’ heightened expectations of your digital presence. The better you can make your customer experience, the more likely your customers are to give (and bring) you further business.

  • Improve Your Productivity: the nature of collaboration breeds increased productivity and creativity. By cooperatively managing your social media presences, your team will make different insights based on their personal perspectives, which will foster more creative ideas for future campaigns. Having everybody involved will also hold team members accountable for their social media marketing efforts and improve the team’s collective knowledge.

  • Build Stronger Brand Loyalty: a strengthened social media presence across a wide range of platforms means more value for your customers and followers. When your audience realizes you are making a concerted effort to increase the value and information you bring them, they will develop stronger bonds with your brand. This is the path to creating a hoard of brand advocates who spread the word about the credibility and value of your products or services.

We’ve only covered the basic principles of implementing a social relationship management strategy for your business. For more guidance on social relationship management, contact us today!

Topics: social media

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