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Inbound Marketing Blog


How to get started with a Google+ business page

Posted by Andre' Savoie on Dec 1, 2011 5:00:19 AM

Exciting news for businesses has emerged from Google; they have announced the launch of their new Google+ pages, pages specifically designed for businesses using Google+.

With a growing network of over 40 million members, Google+ pages are a great new internet marketing resource you need to implement and capitalize on today. It can also give you an additional web property and links to your website which are important in today’s digital world.

Here are some quick and easy tips to make sure you gain the most from your Google+ pages and help you get started.

1. Setting up your Google+ account

Choose an accessible email address

Unlike Facebook, Google+ does not currently incorporate extensive administrative capabilities. To easily overcome this limitation, make sure you create a specific email address for your Google+ business page during the set up process to allow more maneuverability.

A common access email address will allow you to better monitor and manage the services provided by Google+ and offer you the opportunity to incorporate multiple member access and contributors to your Google+ business page, as well as monitor updates and allow direct communication in one easy to find place.

We often setup a gMail account that includes all of the Google services such as Analytics, AdWords and Webmaster Tools. You can use this account for Google+ as well.

Create your page

To create a page, Google+ has made the set up process as simple as possible. Simply visit http://plus.google.com/pages/create and select 'create a Google+ page.'

You will then be asked to select from one of the following:

  • Local business or place
  • Product or brand
  • Company, institution or organization
  • Arts, entertainment, or sports
  • Other

After selecting your classification, complete your basic business information into the form as requested.


2. Customize your public profile

By customizing your public Google+ profile you will increase your presence online. Make sure customers know they have landed at the right place and why they should purchase your products by updating your profile with:

  • Your tag-line – or business elevator pitch
  • An image, such as your company logo
  • Investing a little time to show off some good quality content
  • Offer free downloads and incentives to potential customers


3. Promote your Google+ page

Once you have completed the basics of your Google+ business page, you will be asked to promote your page! This means you have completed the Google+ account activation, setup and have gone live to more than 40 million waiting customers!

All you have to do next is allow your Google+ business page to work for you! Great ways to continue in the success of your site is to focus on:

  • Generating leads
  • Always providing fresh content
  • Reacting and responding to fans
  • Become engaging
  • Adapt your strategy as required
  • Optimize your Google+ presence

Good luck incorporating these three easy steps to monetize your Google+!

Topics: social media, Google, internet marketing, online marketing

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