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Inbound Marketing Blog


How to use LinkedIn Groups

Posted by Andre' Savoie on Jun 11, 2010 3:07:29 PM

Groups: Step 2 in LinkedIn Success

One of the most valuable tools for professionals and companies who are using LinkedIn is the ability to join and form groups. As a member of LinkedIn, you are able to join other professionals like yourself or who share interests with you, create new groups that reflect needs and offerings, and ask questions of the members. Each of these actions will help you get added value out of your profile on this website.

How to best utilize LinkedIn Groups:

  • Join a group (or groups). As you establish your profile and presence on LinkedIn, you will find that there are already existing groups that have been formed. Individuals may form these groups for a variety of reasons such as common experiences, common goals, shared educational backgrounds, or professional experiences. By joining these groups, you will be able to connect with others who are like you or who share your goals, expanding your professional network. Additionally, you may find knowledge or skills among the members that can help you in your professional development.
  • Create a new group (or groups). If you are looking for a group that does not yet exist, you can create your own. Remember, however, that this is not an opportunity for you to sell your product to members. LinkedIn groups must add value for their members, and abusing them by promoting your own product is not an acceptable use of this tool.
  • Ask questions. You can ask questions of your group to learn new information from people you trust or to use their experiences to make important choices for your own career or company.
  • Answer questions. Responding to the questions others pose is a great way to establish your knowledge and authority, giving yourself credibility in the eyes of current and potential associates. However, once again, it is important that your answers offer useful information and are not just a plug for a particular product or company.

Getting involved is the best way to start

If you want to get smart on LinkedIn, it’s time to get involved with the many groups you can find on this professional social networking site. If you are unsure where to start or would like help developing your social website profile contact us today.

Topics: social media, LinkedIn, online marketing

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