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Inbound Marketing Blog


Is Your Businesses Invisible in Local Search?

Posted by Andre' Savoie on Oct 13, 2014 4:38:15 AM

A recent study verified something we’ve noticed over the years – there are a lot of businesses that are totally invisible when it comes to local search.

In case you think this might be you, we thought we’d share some interesting statistics about local search that were put together by Marketecture.


If these don’t convince you that local search should be a part of your business’ SEO strategy, then we don’t know what will.

  • 88% of customers who use a mobile device to locate a business either contact or visit that business within 24 hours.
  • 60% of businesses do not provide a phone number on their webpage, depriving themselves of the benefits of this traffic.
  • 70% of customers consider reviews they find online to be as valuable as personal recommendations.
  • 50% of customers said they are inclined to use a local business if it has a positive online reputation.

Why Having a Local Search Presence is Important

As you can see from the statistics above, a local search strategy is critical for your business. Beyond that, though, there are other important reasons to implement a local search strategy:

  • The return on investment is huge.
  • It can dramatically improve your mobile strategy.
  • A targeted local search strategy generates qualified clients and customers.
  • You’ll know what customers are saying about your business.

So don’t leave your customers out in the cold. Make sure you have a local search strategy that can allow the people that want to find you to find you.


Ways to Improve your Local Search Presence

If you’re one of the 25% of businesses that doesn’t have a local search strategy as part of their overall search engine optimization strategy, then here are some of the ways in which you can change that.

Optimize your website:

Does your webpage include keywords that are targeted at your locality? If not, then it’s time to change that. You can either add or rework content in such a way that includes location names that your customers will be using. By doing so, you’ll be able to get valuable hits on your keywords within your local area, generating more qualified customers in the process.

Write informative content about your services:

When your customers arrive at your webpage through local search, they’ll be looking to gain a better understanding of the services that you provide. By providing them with quality content that thoroughly explains your business, and includes a phone number, you dramatically increase the likelihood of converting that visitor into a sale.

Use local directories:

Many businesses fail to take control over their presence on review sites and local listings. This is simply a mistake. You can bet that some of your potential clients and customers are reading what other people have to say about your business on popular review pages. Moreover, an incomplete listing on a local search listing – like Google Places, for example – could be eroding your customers’ confidence in your business.

Include social media:

Through social media, you can create a community around your business and your brand. If you’re a small to medium sized business, then having a social media presence that engages users in your area can pay tremendous dividends. In addition, it’s possible that you might have a social media presence that you’re unaware of. Change this by taking control of your social media strategy today!


Infographic / Data Source:


Topics: search engine optimization, SEO

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