Those of us old enough to remember "The Jefferson's" have fond memories of the intro theme song - "Movin' On Up"!
It's a catchy song with a great message...we're moving on up, to the top....you know the rest. It's also a great mantra for what we do in the digital marketing field - helping companies move up in the search rankings when people search for their products and services.
Recently, we started on a new project for Kevin Ruhge MD Plastic Surgery in Pasadena, CA. Dr. Ruhge has run a great practice for 18+ years, and recently decided that it was time to make a bigger push with his digital marketing efforts to increase the visibility of his website.
With that goal in mind, WSI has started on the following initiatives:
- Diagnosing and fixing technical issues with the website which were hampering search visibility
- Installing Google Analytics & the rest of the Google tool suite
- Optimizing the website for local keywords and phrases
- Working to build consistent data for his "NAP" (Names, Address & Place) across important internet directories
- Developing a Google+ profile and review strategy
- Managing a paid search marketing campaign
After just a few short months, the website is already "movin' on up" in many of the search phrases we're tracking, and we believe that George and Louise would be very proud!
If you would like to find out more about developing a similar strategy for your business, please contact us today for a free consultation.