As the events of the last few weeks have reminded us, life in southern Louisiana is never dull. A few years ago it was Hurricane Katrina and now it's the oil spill in the Gulf providing stark reminders of the role that technology plays in our lives, especially here locally.
Think about the lessons we've learned from these disasters:
- People are communicating differently - As my neighbor and I like to argue, most people are consuming their news in some form of electronic medium either via television or online. Fewer and fewer people are "taking the paper" so to speak. News from these disasters spread almost instantly across the internet including photos, news and video. However by the time the paper comes the next day that news cycle is almost a full 24 hours old.
- Communication has never been more important - With so many tools for communicating at our disposal the need to stay in touch is higher than ever, as is the reliance on technology. If you took away the blackberry's and iphones of busy people they might actually go into convulsions.
- Multi media is king - if you look through Google search suggestions for "gulf oil spill" you will see suggestions for things like "gulf oil spill video," "gulf oil spill photos," etc. What that tells you is that people are looking for more than just writing and words - they are looking to experience this story through all the types of media available to us today.
- Reliable Information is invaluable - Getting accurate and fast information has never been more critical. Maybe it's because everyone has a mobile phone bu the truth is that our margins for error have gone way down in recent years. What used to take days now takes seconds when it comes to distributing information..making it all the more important to become a trusted source of information no matter what you do.
So how does this relate to your business? Simple really. If you think that you can get by with a 5 page brochure website and actually claim online success I think you are in for an unpleasant surprise. The people who are succeeding online have recognized these trends mentioned in this post and are using their websites and online tools to engage their clients and provide them what they are after.
Don't wait to do something about these changes. Get yourself engaged online in the discussion.