There's an ice cream store chain which sizes it's ice cream in a couple of different ways.
One size is "like it", then there's "love it" and the biggest size is "gotta have it".
That's a good analogy for thinking about mobile phones and website.
Just about everyone likes accessing the web from their mobile phone.
They'll find out hours for a local store or search a phone number.
Some people love it and use the mobile web alot.
And then there are people that "gotta have it"...
These are the types that get grumpy when a website doesn't function properly on their phone. These people will go find another vendor before they fire up their desktop computer to get what they need.
Google's "Gotta Have It"
Well, you can count Google in as "gotta have it" starting next month, and if you're a business owner who hasn't yet decided to address mobile usage on your website you're about to have a problem.
That's right, Google has announced that on April 21st of this year, they're going to start using your websites mobile readiness as a ranking factor, and that means rewarding sites with good mobile setup and knocking down sites that aren't mobile friendly.
If you have verified your site with Google via Webmaster Tools, there's a chance you received this chilling warning message:
What Business Owners Need to Know
If you've ever been on the "south end" of one of Google's updates, you don't need any further explanation.
Waking up and finding out your website can't be found on searches anymore is a serious problem, and one that's always harder to recover from than it is to simply avoid it by playing by the rules.
If you've never been seriously impacted by a Google update than good for you, and I suggest you don't start now by avoiding this mobile issue.
And if you're still not sure what's coming...hop on over to Search Engine Land and read this article.
Even If Google Doesn't Give You A Hard Time
The fact is that even if there wasn't an upcoming change in Google rankings, you don't need me to tell you that people are using their mobile phones to search the web.
And if your site is a PITA to navigate on a phone, you're losing business...it's as simple as that.
The big picture is that if your customers are using mobile devices to access the internet, it makes good business sense to give those users what they want which is a good mobile friendly experience.
Why make them mad and drive them to your competitors?
Before and After
Over the last 6 months we've had quite a few wonderful transformations of websites that required a lot of pinching and re-sizing into easy to navigate and fast loading mobile friendly websites.
Here are just a few from our gallery:
So how about it, are you ready to become a "gotta have it" person when it comes to mobile websites?
If you'd like to find out how you can make your website mobile friendly and avoid problems with the coming Google update, give us a call today.