This week, WSI launched a new microsite for an existing client focused on the "custom hinges" market. The client's primary site is www.midlake.com and presents the whole picture of services they provide.
However, one particular area of their business is quite important, and so the decision was made to develop what's called a "micro-site" - an internet marketing term for a smaller site focused on a single topic.
In this case the topic is custom hinge manufacturing.
The new microsite is www.customhinges.com and is focused on, you guessed it, custom hinge manufacturing. This site highlights the company's areas of specialty in this niche.
A special thanks goes out to Drew Zarczynski at domainnamesales.com for helping us secure this domain for the client, and for handling what could have been a few sticky situations with the utmost professionalism.
If you'd like to find out more about using a micro site to promote specific areas of your business, please contact us today!