Digital communication milestone reached
Its official, the internet has now passed traditional newspapers in terms of advertising dollars! While this may not come as much of a surprise to some, it serves as something of a validation of the shift from the traditional consumption of media to the desire for digital media.
The new study was just released by eMarketer shows that for the first time ever, businesses will spend slightly more on online ads than with newspapers. The trend is projected to continue into 2011 and begin to widen as the desire for digital media continues.
Is online marketing recession proof?
One of the most interesting facts revealed by the study is that in spite of the tough economic times, businesses are continuing to INCREASE their budgets for online marketing. The report also shows that among those businesses who advertised with newspapers, a greater portion of their budgets were allocated toward the online ads as opposed to the traditional print versions.
What is fueling this trend?
With all disclaimers in force (as we sell internet marketing), I believe there are certain factors which are pushing businesses toward online marketing even in a tough economy:
1. Online marketing can be tracked. When you run ads on Google or invest money on search engine optimization, today’s tools allow for clear tracking of results to develop a tangible ROI. Oftentimes with print advertising, it can be difficult to track direct results.
2. Growth of mobile. Just about everyone has a web friendly mobile device these days, and they aren’t using them to read the paper. Advertisers know that as mobile usage increases, it is becoming more important to reach digital consumers.
Need help in 2011?
If you would like to learn more about how you can use internet advertising in your business, contact us today for a free initial consultation.