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Google Algorithim Updates - Here We Go Again!

Posted by Andre' Savoie on Oct 4, 2012 5:12:04 PM

The Impact of Google's
EMD & Panda 2.0 Updates

For those of us in competing in the online world, 2012 has been busy to say the least. This spring brought a host of huge changes from Google including the “Venice” or local listings update as well as updates to Panda and a new animal called Penguin, which drastically changed the landscape of the online world.

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Topics: search engine optimization, Google, SEO

Email Blasts: Valuable Marketing Tool or Annoying Spam?

Posted by Andre' Savoie on Sep 27, 2012 2:52:24 AM

An email blast is an electronic mailing that is sent out to a large list of people at one time. The “blast” describes a promotion, product, service or event that is going on and reaches out customers who have signed up for the company’s mailings.

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Topics: search engine optimization, Marketing, SEO, Email marketing

Why Your Company Needs a Strong Online Presence and How to Get It

Posted by Andre' Savoie on Sep 2, 2012 3:06:46 AM

In today’s online-driven world, it’s critical that businesses have an online presence. This position allows your business to increase sales, sell your product and reach out to the most customers possible. The best way to have an online presence is by utilizing social media. Facebook, Twitter, LinkedIn, YouTube and Pinterest are all examples of social media sites. You can choose to focus on one site or all of them – the choice is purely yours. Generally, businesses focus on two or three sites to ensure they are being used effectively to reach out to various groups of people.

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Topics: Marketing, internet marketing, online marketing, online success

Why Are Logos Important to a Brand's Image?

Posted by Andre' Savoie on Aug 28, 2012 2:00:45 AM

A brand is multi-dimensional and requires that many components work together to create this functional whole. Yet even with all the work that goes into creating and marketing a particular brand, people tend to see and remember brands from a visual standpoint. This is why companies spend much time and money marketing their products and services using logos. In fact, some consider logos to be the most important aspect of a business. Here’s why.

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Topics: display advertising, social technology, social media, internet marketing, online marketing, communications

What's the big deal with Pinterest?

Posted by Andre' Savoie on Aug 21, 2012 2:00:07 AM

Pinterest is a virtual pinboard that lets you share all the great ideas you have as well as the ideas of others. Basically, you “pin” these ideas to your board, which acts like a social profile. People can follow your pins and visit your pinboard, checking into all the things you’re interested in. The topics range from recipes to home décor to wedding planning, and it hasn’t taken long for the idea to catch on. Pinterest is one of the fastest growing websites, with over four million visitors daily.

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Topics: search engine optimization, social technology, online business, social media, digital marketing, SEO, internet marketing, website traffic, online marketing, communications

Why You Should be Collecting and Checking Web Analytics

Posted by Andre' Savoie on Aug 14, 2012 2:00:16 AM

Web analytics is a term used to describe the measuring, collecting, analyzing and reporting of internet data. This information is collected to help understand and optimize web usage. Web analytics can evaluate web traffic, business and market research and content. There are two types of web analytics available: on-site and off-site. With on-site analytics, you’re measuring the activity that occurred while on your site. With off-site, you’re collecting data from the internet as a whole and seeing how it affects your website.

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Topics: search engine optimization, social technology, social media, SEO, website traffic, keyword research, Analytics

Why Your Blog is a Ticket to Better SEO

Posted by Andre' Savoie on Aug 7, 2012 6:17:59 AM

SEO stands for “search engine optimization” and is the process of getting traffic from the natural listings on search engines. You’re already familiar with the popular search engines of Yahoo, Google and Bing, and these engines pull up their own search results that include web videos, web pages and local listings that are ranked based on how relevant they are to users. Unlike paid advertisements, these searches are completely free, which is why they are referred to as “natural” or “organic.”

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Topics: blogging, search engine optimization, social technology, social media, Google, digital marketing, SEO, internet marketing, website traffic, keyword research, online marketing, Analytics, communications

Stay on top of your online reputation – learn 5 ways to manage risk & reward

Posted by Andre' Savoie on Jul 6, 2012 3:11:17 PM

A well-planned and properly implemented Internet marketing strategy can significantly transform a company’s online brand. It has the power to propel a local business into an international brand name, but can also destroy a company’s reputation should they choose to ignore what customers are saying online.

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Topics: social media

Client news - Midlake celebrates 25 years

Posted by Andre' Savoie on Jun 25, 2012 6:50:06 AM

I've gotten a bit of feedback lately that we should be sharing more about great news and happenings at some of our clients. And this month, we're happy to share that Midlake Products is celebrating 25 years in business!

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Topics: news

How to Double Your Website Traffic Using Google AdWords

Posted by Andre' Savoie on Jun 20, 2012 5:29:29 AM

Most people understand that if their site isn’t ranking well, than the Google AdWords program is a great way to get page one visibility. But on the flip side, one of the common misconceptions I find people have is that if their site ranks well for certain targeted phrases, then they really don’t need Google AdWords.

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Topics: AdWords, local search, website traffic

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