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Inbound Marketing Blog

 

New website launch for Intuit Living

Posted by Andre' Savoie on Dec 5, 2014 8:42:48 AM

It's an epic "Website Launch Friday", with a total of 3 new sites that we're ready in the process of peeling off the wrappers!

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Topics: website development

The Role Of Social Media In International Search Engine Optimization

Posted by Andre' Savoie on Dec 4, 2014 8:07:50 AM

Search engine optimization and social media marketing have been increasingly intertwined over the recent decade. What’s more, social signals becoming a significant ranking factor that can affect your site’s presence in the search engine results, even if your customers never directly contact you or interact via social media. An in-depth understanding of how social media affects SEO can be particularly valuable for anyone involved in global marketing - not only because it can help improve rankings, but active profiles on local or regional social networks can help build trust and credibility.

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Topics: International SEO

How To Prevent Your PPC Campaign From Becoming A Leaky Bucket (Infographic)

Posted by Andre' Savoie on Nov 30, 2014 10:57:35 AM

PPC campaign...a leaky bucket? What are we talking about? Let us explain.
Picture yourself somewhere remote where you do not have access to running water. To retrieve water for cooking, bathing or drinking, you need to take your bucket on a five minute walk and fill it up at a well. Now this is a five minute walk each way, so it's a fair amount of work for just one bucket of water. If you manage to fill the bucket to the brim and walk very carefully without spilling any, you won't have to make another trip. However, if you're careless on the walk or worse, only have a bucket with small holes that leak water, you'll definitely have to make more than one trip to and from the well.

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Topics: Case Studies

What Type of Traffic Do You Get to Your Site?

Posted by Andre' Savoie on Nov 24, 2014 2:57:42 AM

Depending upon the type of business that you’re running, the type of traffic your website is receiving is going to be different.

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Topics: website traffic

4 Good Reasons Why You Should Consider Remarketing

Posted by Andre' Savoie on Nov 20, 2014 1:26:17 PM

Over the last 20 years, a customer's journey to purchase has changed. These days, many purchases occur online, but that doesn't mean they happen faster. According to
A recent study conducted by Google 47% of revenue generated in the US comes from purchases made in more than one day. More than one day = multiple visits to your website, probably over the course of days or even weeks.

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Topics: Case Studies

[INFOGRAPHIC] Online Ads + Remarketing = Conversions Galore

Posted by Andre' Savoie on Nov 20, 2014 12:42:29 PM

It's time to face facts: most of your website visitors will arrive, poke around a bit, only to leave and never return. Some of these people land on your site for the wrong reasons or by accident, so there's not much you can do. Others come because you have what they're looking for, but they decide they don't like your products, your site, your content, or something else. By tracking and measuring your site's performance, you should be able to win some of these customers back, but that's a story for another day. Let's assume your site is great and you aren't losing customers this way.

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Topics: Case Studies

Social Ads: How To Make A Big Difference With A Small Amount

Posted by Andre' Savoie on Nov 20, 2014 12:20:34 PM

There are countless ways to spend your digital marketing budget. Everybody loves content and SEO, but there's also graphic design to think about. Oh and we can't forget social media management, email marketing, responsive design and all things mobile. And we haven't even mentioned Google, kings of the search engine land, display ad realm, and owner of everything the light touches. It's a challenge to figure out what percentage of your money to put where.

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Topics: Case Studies

Why You Need To Enter The Wonderful World Of Display Ads

Posted by Andre' Savoie on Nov 20, 2014 12:02:53 PM

Whether you realize it or not, as a user of the Internet, you've encountered display ads. They are the reason you see ads for products or brands whose sites you've previously visited. Once or twice you may have even thought to yourself, "Wow, that's uncanny, I just looked at those shoes yesterday." The good news is that every business can incorporate some form of display advertising into their digital marketing mix. It's not just a tactic for big, well-known brands, and it's not that difficult to get a handle on all of the details that go into a campaign.

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Topics: Case Studies

WSI's Display Advertising Resources

Posted by Andre' Savoie on Nov 20, 2014 11:48:08 AM

A common them of our digital marketing content is that in the realm of selling goods and services on the Internet, it really is about your customers, not you (and your business). Good digital marketing comes down to these three things: sell a product or service that's useful to customers, create content and information that highlights and offers value, and be present and attentive when customers have questions or concerns. Digital marketing tools and tactics should be used to help formulate a strategy that caters to customers in all three ways.

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Topics: Case Studies

Webinar Watch: 15 Ways to Adapt to the Digital Landscape of 2015

Posted by Andre' Savoie on Nov 20, 2014 11:38:25 AM

The Dictionary.com definition of change is to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone. By that definition (and any other) the Internet changes every single day. Whether it's Google's Doodle or their search engine algorithm, nothing the company does is stagnant. By the same token, if you hope to have any success marketing your products and services in the digital space, you better not take the 'set and forget' approach.

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Topics: Case Studies

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