The recent tough times in the real estate market have many agencies and realtors looking to the web for more business. However most of the realtors I’ve spoken to are stuck with a somewhat dated perception of what works on the web and are looking for help.
But my question is – have you identified with a good potential customer for you might be looking for?
What do real estate searchers really want?
The big picture is that you should be trying to get in the mindset of the end user, and this is still true in the real estate industry. Ask yourself:
- Why are my users going online?
- What are they looking for?
- What does the user want?
Every agent and realtor may have a different answer to this question depending on the types of clients they do well with. But the big picture tip is to make sure that whatever type of client you are hoping to attract - you have something on your home page (in an easy to spot place) that speaks to the wants and needs to those potential clients.
Unfortunately, in the case of realtors, most agents have their photos and bio on their site hoping to broadcast it to the world. The problem is that, in my humble opinion, most people don’t go online looking for a broker. They go online to find a house or find a way to sell their house.
So if the client is looking for a house they should see information about how to find a house on the home page.
Take the first steps
The first thing to consider doing to your site is taking off the hero shot and focusing on helping people find a house. Make sure your home page talks about “Find your dream home – search through thousands of listings,” or something similar based on your target client.
This one change can help reduce the bounce rate and drive people into the site further and get them to fill out a contact us form.
Offer legitimate expertise
Do you have any expertise in your local market? Hopefully the answer is yes. So the other big tip is to share that with people. Write an article, start a blog, post to Twitter or Facebook and give people a reason to follow along.
And don't just vomit up today's rates on us. Tell the stories of client's you've helped and things you may have done. Share how you use your knowledge to help people sell their homes or find a home - since at the end of the day this is what they are looking for.