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Inbound Marketing Blog


SEO tips for optimizing an ecommerce site

Posted by Andre' Savoie on Sep 2, 2011 3:50:40 AM

It's the ultimate internet dream...you have a product you're passionate about, so you contact a local web developer to build an ecommerce site. Then you sit back and wait while the billions of earth people trample a path to your new site and buy your stuff.

But for anyone who has tangled with ecommerce, they will attest to the fact that it's not quite so simple.

The fact is, there are oftentimes thousands of websites out there selling the same products or services. So before you can convince someone why they should buy from you over these other sites, you must first get them to your site. And that means being found on the internet when people search.

Getting traffic to ecommerce sites

There are 3 basic ways you can get internet traffic. Social media participation is one strategy, paid search advertising is another, and then there's search engine optimization (SEO) which is the "tried and true" long term strategy. The problem with SEO is that its harder than it looks, and often times takes time to get results.

Going after good SEO results with ecommerce sites presents its own set of challenges because you have so many products on your website, and so much competition. That's why WSI is offering a FREE informational webinar called "Five Steps to Optimizing an eCommerce Site for Search Engines" that will give you a step-by-step guide to getting better SEO results.

Just click the image below to find the registration link, or email me [email protected] if you have any questions.

Register for a free seo webinar on ecommerce

Topics: search engine optimization, social media, e commerce, SEO

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