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Inbound Marketing Blog


Smartphone Statistics You Might Not Believe

Posted by Andre' Savoie on Mar 2, 2015 11:55:40 AM

It is common knowledge that smartphone use continues to increase.

Smartphone capabilities are no longer seen as superfluous but are recognized for how they can make people more productive as workers, consumers, and even commuters.

Here are some statistics that will make your jaw drop:

There Will Be Two Billion Smartphone Users Worldwide by 2016

According to EMarketer.com, 2015 will have 1.9 billion smartphone users, and the two billion mark will be passed only one year later.

That means that more than one-quarter of the global population will have a smartphone, which is the first time that has ever happened.

More amazing than that, is that this growth is not slowing down. Experts predict that smartphones will be used by more than a third of the world population by 2018. That’s 2.5 billion people.

From 2013 to 2018, Philippine Smartphone Users will Increase from 15 to 40 Million

Smartphone use continues to grow in Western Europe and the US, but it’s growing several times more quickly in other parts of the world.

Smartphone use is growing most rapidly in Southeast Asia, Central and Eastern Europe, Latin America, Africa, and the Middle East.

In that same time period, 2013-18, Brazil will see its users grow from 27 to 79 million. Turkey’s users will grow from 15 to 40 million.

One of the reasons this is happening, is that in some countries Internet access is still unavailable or too expensive for large portions of the population.

Smartphones are becoming a way for these communities to finally get access to the Internet. It requires fewer infrastructures in the community, and individuals do not even need a permanent residence. They only need a phone.

In some countries, prepaid data plans are more common, so individuals don’t even have to worry about long term contracts or meeting monthly payments.

Smartphones give these groups of people a new way to get Internet access when they want it and how they want it.

The Number of Internet Users Will Pass 3 Billion in 2015

As smartphone use increases, it’s pushing up the numbers of Internet users as well. According to EMarketer.com, three billion people will be on the Internet in 2015. That’s more than 42% of the world’s population. By 2018, it’s estimated that almost half of the world’s population will be on the Internet—that’s 3.6 billion people.

This is an amazing number!

Never in the history of the world have this many people been connected through any type of platform. People who have never been able to use the Internet to communicate, research, and make purchases will finally have the opportunity to do so.

Greater Internet use could bring large changes to how business and marketing are done in the areas where it hasn’t already made an impact.

By 2018, China will have over 775 Million Internet Users

Of all countries, China has demonstrated more growth than most other countries in the last decade, and it continues to expand its access to Internet.

In fact, its growth is expected to increase in pace each year as it reaches the three-quarters of a billion mark in 2018.

At the same time, countries like Indonesia and Brazil will have hundreds of millions of users in just a few years. Growth in coverage is happening across the world, even in the most impoverished countries.



Topics: mobile applications

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