There are a lot of technology-based books out there “for dummies,” but I believe that just because you don’t know how to use Twitter or Facebook, that does NOT make you dumb. I know a lot of very successful business people who are slow to adapt to technology.
The reality is that everyone has their own starting point for getting comfortable with using social technology. And salespeople aren't always the first group of people to jump on the "change" bandwagon.
Free E-Book: Social Media for Salespeople
So as part of our regular Social Media University courses, we have developed a special e-book that is free for your download. Among the topics we cover include:
- How to get started with social media
- The importance of planning
- Online reputation management
- Social media tools every salesperson needs