2 sides to the story
- staying updated on news
- connecting with friends
- killing time
- be entertained
And the study shows that is exactly the case. Sadly, killing time ranks as the #1 reason to go online. Followed closely by educating yourself, connecting with others and research.
So what does this mean?
So what does this mean for folks who want better performance out of their website?
The answer is simple - QUIT SELLING AND START TEACHING!
What this survey drives home is the fact that people, for the most part, don't go online with the intention of buying things. They go online with the intention of learning something. Maybe it's about your product or maybe its about a problem that your product may solve. But in either case they are NOT looking to find out how great you are when they first go online.
The best advice for building a website is to give away as much of your knowledge and expertise as you can in hopes of helping consumers learn more about what you do. The more people you help by providing them with information the better chance you stand of converting them into a customer.
Think about it - isn't that how YOU like to use the internet? We want to learn about how to fix YOUR problems and needs, then maybe look at some vendors who can help. Chances are you will check them out online before calling or making a purchase.
So if you can provide the information needed in step one of the online search behavior you stand a better chance of keeping someone with you through the natural cycle which happens with online