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Inbound Marketing Blog


The 2016 Digital Marketing Guide for Home Services Contractors

Posted by Andre' Savoie on Dec 10, 2015 9:30:00 AM

For home services contractors, online marketing has the potential to be a major game-changer when it comes to leads, clients and ultimately, income.

But between SEO and PPC, marketing tactics can quickly sound confusing, at best and indecipherable, at worst.

Home service contractors want to generate more leads, improve their online presence and connect with clients. Shifting through the barrage of information online is time-consuming, and when you get down to it, most of it isn’t geared toward your industry—at all.

We’ve taken our experience in the home services industry and our fluency in the best digital marketing practices to create the Ultimate Home Services Contractor Marketing Guide for 2016.

It’s designed to be your go-to source for upgrading and supercharging your marketing campaign in the New Year and beyond.




Here’s the step-by-step plan you’ll receive in our eBook. No more hobbling together a marketing plan.

What you need is right here at your fingertips.

We’ll take you through the following 6 strategies so you can chart your own course to successful marketing:

1.  Local Search Essentials
  • How to optimize your site for local search and set up a killer local profile in local directories
2.  Lead Capture & Nurturing
  • The best practices for collecting lead information on your site and tools to nurture those leads through email marketing
3.  Reviews
  • Effective ways to generate quality, organic online reviews on multiple sites
4.  Social Media
  • Your must-have profiles, leading social media strategies and Facebook advertising tactics
5.  Paid Advertising
  • How to get the most out of PPC and remarketing
6.  Lead Generation Sites
  • Tips on how to make Angie’s List and Thumbtack work for you

To navigate next year’s waters like an expert, download our free eBook and get read to set sail!


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Topics: digital marketing, home service contractors, ebook, home services

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