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Inbound Marketing Blog


Tools and Tips for Building Your Social Media Presence

Posted by Andre' Savoie on Apr 22, 2012 5:33:06 PM

Some people believe that at some point in the future, we may look back at the current buzz about social media and declare that the whole thing was a fad. Of course, some people said the same thing about the internet too.

No matter where your opinion falls on the future of social media, the fact is it is here to stay and is an important part of the new internet marketing landscape. Of course, the real question everyone wants to know is how to get good results with social media, and in this blog post we’ll take a look at a couple of tools that have neat features you can use, as well as share a few tips on how to use them to gain traction with your efforts.

Two Useful Tools That Can Help Create More Buzz

There are two new useful applications that may help you obtain better results from your social media marketing plan. They include:

Buffer – One Click Posting

Buffer allows you to share the next best piece of information for your clients and customers automatically. All you have to do is add your Buffer app button to your browser. When you find the next greatest information that your customers just can't do without while you are surfing the web, simply press the Buffer app button. Buffer app will then distribute your information at a time that it deems best for your new information to be redistributed within your marketplace.

A recent Twitter study showed that new users of buffer app doubled their re-tweets and clicks. They did not need to do anything else but establish their post within Buffer. In addition, Buffer will dribble out your tweets over a period of time so that you don't overwhelm your Twitter followers.

Triberr - Everybody wants more tweets and re-tweets

Triberr has become very popular, but it's also controversial. What it does is that it allows you to create or join groups or “tribes” that re-tweet each other's content.

A problem may occur when users use automated settings, which we never recommend doing. The reason is that it will cause you to re-tweet everything everyone else shares. And this often is way too much too often and too soon. It opens you to abuse if someone in your tribe begins to overuse.

The better strategy is to read the tweets from your tribe and select those which are really worthwhile re-tweeting. You will find the old adage, less is more, works here. And your re-tweets will gain much more traction than if you simply regurgitate everything that is tweeted to you by your tribe.

5 best practices to apply

While there are no shortages of “best practices” lists when it comes to social media, no discussion about tools would be complete without a few tips on how to use them. A few suggestions for best practices on these tools include:

  1. Target the people you would like to share your content with. This is the opposite of blasting out spam. Look for specific people who have similar interest and send them something of value. Or share something of theirs, re-tweet something of theirs, and establish some sort of relationship with them before you start sharing a lot of your content with that person.
  2. Avoid the temptation to automate. Tools like Triberr are fine when used as they are intended, but if you use tools to automate your postings and responses, people will quickly pick up on that and begin to ignore you. After all, the whole point is to have a conversation anyway, right?
  3. Join the right groups on sites like Facebook & LinkedIn and participate in relevant discussions. Answering questions or posting your own on these sites is sure to help you make new connections.
  4. Sometimes just ask. While it’s always a good practice to share your knowledge and expertise on social channels, many people forget to start conversations by asking questions. Ask your audience about important topics related to your business, or just things that interest you.
  5. Don’t forget the calls to action. At the end of the day if you are in business you probably have a goal for your social media program. Don’t forget to add a call to action to you tweets and updates when it’s relevant.








Topics: social media

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