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Try suing Google if you don’t like your search rankings

Posted by Andre' Savoie on Sep 9, 2010 4:12:39 AM

Texas AG considers taking Google to court

I saw an interesting story this week about a situation where someone who wasn’t happy with Google’s search rankings of certain sites is considering suing the world’s most popular search engine. The Texas attorney general is looking into complaints that Google is tilting their search results to favor certain sites over others. The AG apparently has filed an “antitrust inquiry” into the matter.

As frustrating as it can be trying to crack the “Google code,” I can’t see deferring to the conspiracy theorists and resorting to lawsuits. And I can think of a bunch of reasons to find other things to do with my time besides threaten legal action against the world’s leading search engine.

3 Good reasons NOT to sue Google if you don’t like their results:

1. Google is the "People’s Choice"

The reason Google is so popular is not because they spend money on marketing. It’s because users think they give the best results when they search for things. It’s that simple.

And they don’t just do a little better than everyone else. It’s way better. Most studies estimate that Google handles 2/3 of all search requests worldwide.

2. Google isn’t just waiting for you to show up.

My good friend Ari Malek beat this into my head early on. Just because you build a site and shoot for a certain phrase, search engines don’t just push everyone out of the way to make room for you. You have to earn your spot in the rankings.

3. Google has more money than you.

With annual revenue approaching $30 billion, my guess is Google is ready to stay in court longer than you are!

Here’s a great quote that sums it up:

"Given that not every website can be at the top of the results, or even appear on the first page of our results, it's unsurprising that some less relevant, lower quality websites will be unhappy with their ranking," Don Harrison, Google's deputy general counsel, wrote in a Friday blog post.

Read the full story about the Texas AG looking into Google results

Topics: search engine optimization, Google

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