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Inbound Marketing Blog


What are the best search engines besides Google

Posted by Andre' Savoie on Oct 24, 2011 5:10:14 PM

In today’s world, it’s not uncommon to hear someone say they “Googled” something. Or more commonly, just “Google” it.

But just because “Google” has become synonymous with “search” on the internet, does that mean it’s the only game in town? You might think so, but users and our analytics dashboard traffic reports show otherwise. The most recent studies indicate that roughly 71.6% of search engine users use Google, but that leaves almost 30% using other sources.

While the use of their search engine has turned Google into a verb in today’s internet lexicon, some individuals prefer not to use the industry leader because of concerns over how their personal information is protected, among other reasons. There are several alternatives out there from paid to open access. Some are better than others, so finding the best search engines besides Google, can be trial and error.

Yahoo to the rescue

For sheer name recognition, Yahoo holds strong as the number two search engine option. Once an industry leader, Yahoo is the #2 choice for the best search engines besides Google with roughly 14.3% of search engine traffic.

A few reasons people continue to love Yahoo include:

  • When you open up the Yahoo search engine main page you find an easy to navigate site with loads of information available.
  • The day’s top news is placed at the top center position of the main page and cycles through more than 40 stories that are currently trending.
  • Trending topic keywords are displayed in the top right position.
  • The left-hand side of the main page provides links to Yahoo services and information such as weather, email, games and job searches.
  • Putting a keyword in the search engine quickly produces your classic list of related sites that relate to the topic.
  • The right side of the page displays text advertisements with hyperlinks.
  • The left side offers filtered search options based on the main search topic.

Many people stayed with Yahoo after they fell to number two because of the ease of use and accuracy of their searches.


bing a happy song

bing has been steadily on the rise as an option when looking for the best search engines besides Google since their debut in 2009. A Microsoft product, bing is marketed as a “decision engine”, and was known previously as Live Search, Windows Live Search and MSN Search. bing’s increasing popularity and aggressive marketing is quickly closing the gap between them and Yahoo, as they have roughly 9.9% of search engine usage.

A few things that bing users love include:

  • The main page contains a huge interactive graphic that changes regularly and is based on varied topics that tie in to current events related to the topic.
  • Across the top of the main page you will find several tabs to various types of searchable information such as images, shopping, news, etc.
  • One key tab that sets bing apart from other search engines is the Search History tab. This tab does just what it sounds like it does and is a more useful tool tan you might think.
  • Across the bottom of the home page you have the option to enable what is called Stay in the loop with bing. Clicking on this link takes you to a page where you can sign up to receive trending information in your email.
  • Bing Trends is another bottom of the page link that will take you to a page that uses graphics and keywords to show the topics trending the highest on bing. The page will displays six days worth of topics.
  • The popular now links are simply the top four trending topics of the moment that you can link to directly without having to go to the Bing Trends page.
  • A search on bing takes you to the standard list of results, but provides additional information about the topic in an interactive pop-out window.


The best of the rest

There are several other options when searching for the best search engines besides Google, but when it comes right down to it, it is a personal choice. Yes AOL, Ask and Dogpile are still out there, but their percentage of search traffic is growing smaller and smaller over time. Probably one of the main reasons is that many of these search engines don’t actually give their own results, many are part of the Google network meaning they show you Google search results from their own search portal.

Our best advice is to step outside the Google box and try a few others before settling on the one you’ll call your own. Our guess is you’ll come to one of 2 conclusions – either a renewed sense of awe for why Google is so highly regarded, or you’ll begin to appreciate the finer points of why some other search engines manage to hold on.


Topics: search engine optimization, digital marketing, internet marketing, website traffic

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