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Inbound Marketing Blog


What is a SERP and why should I care?

Posted by Andre' Savoie on Oct 12, 2010 10:58:36 AM

The one digital marketing acronym everyone should know

SERP stands for Search Engine Results Page. When you type a phrase into Google or any other search engine, the results for that search appear on a new page in your browser. This is the SERP, and for businesses concerned with online marketing, being on the first SERP is one of the top priorities.

Why it matters to businesses

Let’s face it, who looks past page 1 for anything on Google? If a customer has to go to the second page of results to find your website, they are far less likely to find you or to conduct their business on your site.

What a typical SERP looks like

On the SERP, you will see three types of results.

  • On the left side of the page is where one can find natural or organic listings, those which are placed there because the search engine finds them to be the most relevant to your search terms.
  • Above those are the sponsored links. Companies pay the search engine to be placed in these positions.
  • On the right side of the page are the paid advertisements, the PPC ads.

Which is the best place for my business on SERP?

Everybody wants to be #1 on Google for their dream phrase, but sadly everyone can’t be first. Even so, there are strategies for placement on search results pages that may benefit you such as occupying multiple positions on the page. Today we look at sponsored results, regular organic results and local results as 3 opportunities to show up on the page. Stay tuned to future blog posts to learn more about this.

Topics: AdWords, search engine optimization, tips, digital marketing, SEO, internet marketing, website traffic, online marketing

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