Why 3 listings of course!
In today’s world, talking about being first on Google for something is starting to get complicated. With the introduction of “personalization” of search, the items you see for a particular phrase will vary greatly from what I see when I search.
The good news though is that with the introduction of varied results, there are now more chances than ever for you to have MULTIPLE listings on Page 1 of Google for a certain phrase. So today, the real goal in the search engine marketing profession is to gain multiple listings instead of just focusing on one.
Go for #1 spots in all 3 areas
With Google, you have 3 possible spots that you could appear “#1” for a various phrase:
- Natural, organic results – these are the regular, non-paid results that everyone knows and trusts.
- Paid search ads – these paid placements appear at the top and to the side of relevant search phrases.
- Local listings – in certain cases, Google is now displaying a set of local listings which are near to the locality of the place you have searched.
That’s not all – claim more spots with “Universal Results”
Have you noticed that when you search for something you get results that include news, videos and articles about the phrase in addition to regular search results? These are called “universal results” which are designed to give you a well rounded sample to choose from.
The good news is that companies can now shoot for multiple listings there as well with highly ranked videos, news items and articles or even social results from sites like Facebook and Twitter.
If you can’t beat them, join them
It seems simple – become the most relevant and Google will put your company on the first page. However, in order to know how to make Google recognize your website as the most relevant one, you would have to know the algorithm that Google uses to rank websites. That algorithm is a closely guarded secret, which is why there is no single recipe to the right mix of SEO, PPC, and keyword placement to get onto page one.
Our suggestion, go after multiple results on the first page so when you can’t win for one, maybe you’ll win for another!