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Inbound Marketing Blog


Why advertise on Facebook

Posted by Andre' Savoie on May 26, 2010 4:47:51 PM

Reaching target audiences

One of the hardest parts of developing an advertising campaign is ensuring that it is seen by the right people – the ones who can turn into potential customers. The greatest ads in the world won’t do anything to generate business if the only people who see them are those who have no use for your products and services.

Facebook's Advertising Platform

So what does this have to do with Facebook? Due to the nature of the information that people share on Facebook, you can display your advertisements to the exact demographic who is most likely to respond to them and become your newest customer.

For example, if you coordinate speed dating events and are looking for more potential attendees, you would want to put your ads where they could be seen by single people in your area. Since Facebook asks if members are married or not, their age, and where they live, you can display ads to single members who live within a certain radius of the event location and are in the target range of ages.

Or, if you have developed a product that would be appreciate by male sports fans between 18 and 35, you can put an ad on Facebook that will show up along the borders of their page during the almost one hour that the average Facebook user spends on the site.

Comparing Metrics

We suggest running a campaign on Facebook and comparing your metrics with those of ads on other networks such as Google, Yahoo and Bing. Generally speaking you will probably find the number of clicks are less - but you should also find that the costs are much less to. So you can usually get good "bang for your buck" so to speak.

And remember - at the end of the day it's not about the amount of clicks. What matters is the amount of visitors who convert - so keeping an eye on the conversions will better help you compare and contrast the effectiveness of advertising on Facebook

Too Much Information?

If you have a Facebook page but would rather have fun instead of running ads we can help. Contact us today for more information on paid search marketing programs which will advertise your business on websites such as Facebook.

Topics: social media, PPC, Facebook

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