A brand is multi-dimensional and requires that many components work together to create this functional whole. Yet even with all the work that goes into creating and marketing a particular brand, people tend to see and remember brands from a visual standpoint. This is why companies spend much time and money marketing their products and services using logos. In fact, some consider logos to be the most important aspect of a business. Here’s why.
Face of the Company
Obviously, the visual appeal to logos is what is most important. People remember what logos look like, and once they learn who the logo is attached to, all they have to see is the popular symbol and know that it’s attached to the brand. Most importantly, the logo is the face of the company and represents everything the brand stands for. You’ll notice that some logos are simple and sophisticated while others are fun and casual – just like their companies.
Another advantage to logos is that they help consumers remember the brand. If a brand launches a new product for example, seeing the logo on the product may be enough to sell it, thus boosting sales. Consumers enjoy seeing products made by the brands they trust, and seeing familiar logos lets them know the product comes from a reputable company. Not all logos get remembered however, which is why it’s important to have a quality logo that is easily recognized.
With all the companies out there, it can be hard to tell one apart from the other. Yet logos give businesses a sense of individuality that no one else can take. Logos are more memorable than names, so having a logo is an effective way to bring character to your business and tell your story in one glance. Some companies put their motto or establishment date on the logo for distinctiveness.
When you have a logo in place, it’s easier to market various products. Email marketing, newsletters, signage and t-shirts are just a few examples of marketing materials that can be used to let consumers know you’re behind the marketing tools. Logos can also be printed on packaging materials and invoices, and putting your customers in direct view with your logo will give it more of an impact. If you choose to make your own logo from scratch, it’s important that you don’t copy one that’s already out there. An internet consultant can help you create a unique logo that’s exclusive to your brand; one that will provide you a dominant edge in the marketplace.
Image c/o: justcreative.com