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Inbound Marketing Blog

 

Why Your Company Needs a Strong Online Presence and How to Get It

Posted by Andre' Savoie on Sep 2, 2012 3:06:46 AM

In today’s online-driven world, it’s critical that businesses have an online presence. This position allows your business to increase sales, sell your product and reach out to the most customers possible. The best way to have an online presence is by utilizing social media. Facebook, Twitter, LinkedIn, YouTube and Pinterest are all examples of social media sites. You can choose to focus on one site or all of them – the choice is purely yours. Generally, businesses focus on two or three sites to ensure they are being used effectively to reach out to various groups of people.

Connect with Your Target Audience

The advantages to social media marketing are plentiful, and it doesn’t take long for businesses to reap the rewards. First, this type of marketing is very direct and allows you to connect with your target audience. Gone are the days when employees had to roam the parking lots placing flyers on cars; now businesses can create a website that reaches out to potential customers. There are no limitations based on location, which means you can connect with an audience across the continent if you wish. Better yet, you can skip past the hoops and go directly to those who are interested in your product or service.

Relate to Customers

Secondly, social media marketing allows you to relate to your audience, thus improving sales. Instead of your business being static, it becomes very real to your customers. You can share information about your staff, how you give back to the community and steps toward producing eco-friendly products. The more you connect with your customers through photos, videos and status updates, the more likely they will be to shop your brand.

Give Your Business Exposure

Finally and perhaps most importantly is that social media gets your business noticed. This exposure is just what you need to get your name out there and people talking about your product. Social media marketing is successful in garnering attention and urging people to try new products. This is also how you outrank your competition and build successful client/business relationships that will be the backbone of your company.

Using Social Media to Market Your Business

Obviously, how you use social media marketing will depend on which site you’re using. With Facebook, businesses use this simple platform to update news regarding their business, share support and respond to feedback. Businesses can also post information about products, upcoming sales and discounts for people who “like” the page.

Twitter is a social platform that companies use to keep tabs on what people are saying about them and to spread information about their business. Much like Facebook, companies will often offer their “followers” special promotions. Another benefit to Twitter is that if there is an issue, people will be ranting about it on Twitter. This gives businesses the chance to step in, do damage control and fix problems.

Other sites like LinkedIn and YouTube allow businesses to create an account that can be updated with information and videos, allowing your target audience to get to know you and your service.

Like any type of marketing plan, there is an art to social media. It includes diligence, responsiveness and a detailed plan. Working with an internet consultant can help you build a stronger online presence, thus giving your business the positive attention it deserves.

Blog sponsored by: WSI Consultant

Image c/o: pamorama.net

Topics: Marketing, internet marketing, online marketing, online success

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