WSI is pleased to announce that our local New Orleans office has completed its Hubspot Agency Certification. According to Hubspot, WSI is among one of the first Certified Agencies in the metro New Orleans area giving local businesses an opportunity to work with an agency to aid with implementation of their software.
What is Hubspot?
Hubspot is marketing software designed to make running an inbound marketing campaign easier.
Anyone who has invested in digital marketing knows that there are many different components to a successful campaign, and Hubspot ties those elements together nicely into a bundled software package.
Hubspot software includes:
- Website content management system
- Keyword research tools
- Email marketing
- Landing pages
- Lead capture
- Lead nurturing
- Lead scoring
- A centralized reporting dashboard (analytics)
- Social media publishing & listening tools
- Customer relationship management tools
Instead of cobbling all of these tools together from different vendors, Hubspot allows customers to have everything in one place, using one centralized dashboard.
Benefits of Working with a Certified Agency
As with any type of software package, there is definitely a learning curve in order to use the product efficiently and maximize return on investment.
While Hubspot was designed as DIY software, the reality is that most businesses lack either the time, resources or expertise to successfully implement the software using just their internal resources.
This basic dilemma is what gave birth to Hubspot’s Agency Certification program which allows marketing agencies to become certified in the software in order to work with local businesses in their area.
We’re thrilled to have completed this certification process. It’s been a long 6 month journey, but we feel better now than ever about our decision to invest in Hubspot!
If you’d like to learn more about Hubspot, click here to read more about the software and types of companies that typically use it.
Or, if you’d like to see what the fuss is all about, contact us to schedule a free demo and see for yourself why Hubspot is the tool of choice for serious internet marketers who want to grow their business.